Analysis of the ToB and ToG Design Based on Digitalgov Development

Relying on Tencent's cloud open technology and massive data operation experience, we will comprehensively build the "Internet + government" solution and innovate the government management and service mode. Digital public service: focus on the application of digital services in key areas; Smart city: promote the construction of new smart city by classification; Digital village: build a comprehensive information service system for agricultural and rural areas, promote the digitization of rural management services, and promote the construction of information barrier free and digital aging.

This workshop will describe the tog design trend, tob business analysis link, the design value under the epidemic situation, the establishment of design standards, and the design assistance for the construction of digital government affairs in combination with Sichuan Tianfu Health Link project, weda government affairs low code light application platform project, integrated command case, business big data case, etc. Learn how to conduct business analysis and set design objectives for different stages of products; Master systematic design thinking, how to formulate norms and practice in the project. I will work out relevant interaction cases for participants, such as design examples of low code platform and simulation business analysis methods; Application cases of rural services, etc. will lead you to deduce the product scheme by interpreting the information service demand in rural areas.

The main contents of the workshop include:
1. On the goal of Digital Government
1.1 see the blueprint of government affairs industry from the "14th five year plan"
1.2 analyze several key construction contents of digital society and answer the design trend of to G

2. Design value under epidemic situation
2.1 tob service analysis full link
2.1.1 insight into demand and improve the delivery capacity of production and research
2.1.2 systematic design ideas, breaking through the designer's thinking boundary
Reference case: weda government affairs low code platform, thinking about the construction of system platform
2.2 tog epidemic project practice
2.2.1 online health code in 18 days to serve 80 million people in Sichuan Province
2.2.2 try to implement the "code for design of urban operation public service aging interface"
Cited cases: Sichuan Tianfu health communication project, villagers service project, the exploration of barrier free design

3. Design breakthrough in the process of smart city
3.1 design links between government and enterprise: optimize the business service mode of government and enterprise
3.1.1 comprehensive business big data design
Quoted case: small procedures of government and enterprise to create a coherent experience closed loop for convenient service
3.2 promoting design standardization: Interface Design Guide for urban operation management platform
3.2.1 GIS based integrated command, emergency & normal design
3.2.2 interpretation of the design specification for urban management platform of government industry
Cited case: how to split the differentiation scheme in different scenarios of integrated communication system

1、Background of the project
2、Explanation of theory and method: tob service analysis link
3、Case analysis: design value under epidemic situation
4、Practice interaction: Group for simulation case analysis of related topics
5、Open answer: Q & a free communication
6、Summary and review

1、Junior interaction designer
2、Primary product experience designer
3、Internet practitioners, people interested in digital government industry

1、Learn how to conduct business analysis and set design goals for different stages of products
2、Master systematic design thinking, how to formulate norms and practice in the project
3、Understand Tencent government industry development product matrix, expand design vision