Experience First to Build a Multiverse
Metaverse Summit
Speaker
  • Wang Tingting Wang Tingting Baidu Head of Baidu Intelligent Cloud User Experience Department

    She has been in the industry for more than 10 years and is now in charge of the user experience department of Baidu Intelligent Cloud. She is responsible for the design of hundreds of products in business lines including cloud, AI, government, finance, industry, etc. She has fully combined cloud and AI technical capabilities with business features to build a perfect To B product experience health degree management model and product experience strategy, which has had a wide impact on promoting product competitiveness. She was the head of Baidu Business Effect and Influencer Experience team, and the initiator and head of Baidu Business Light Design design system, responsible for the design and reconstruction of C-side advertising and B-side product groups, helping to improve experience and conference revenue.

  • Xia Kai Xia Kai Rokid Industrial Design Director

    Rokid industrial design director, with more than 11 years of industrial design work experience and 4 years of AR product manager experience, graduated from Jiangnan University, led the ID and product team responsible for a number of AR products, from technical prototype to final product, won IF, Red Dot and DIA top 20, CES innovation awards at home and abroad nearly more than 20 heavyweight awards, based on the development trend of AR technology and the current model, and the team sorted out a complete set of product development and verification process, can effectively verify the market competitiveness of AR products.

  • Fan Shipeng Fan Shipeng LINMON PICTURES Senior Manager

    Senior Manager of Capital and Strategy Department, one of the main persons in charge of virtual human business, many years of experience in the entertainment and finance industry, former investment manager of Qingke Group, business assistant of CEO of Huan Entertainment Film and TV, mainly focuses on technology entertainment and consumer entertainment related direction, exploring opportunities of combining technology, consumer industry and entertainment content companies

  • Chen Mengjie Chen Mengjie Style3D Partner

    Partner at Style3D, Director of Digital Strategy. Responsible for the process and specification construction of the digital twin application system in the design and development of digital fashion products; Style3D digital model, digital clothing asset system and design ecological cooperation, through the combination of business practice and technical capabilities, to promote the implementation of application innovation in the fashion business development process; The operation of the user community promotes a series of projects, courses and activities such as virtual fashion incubation camps, so that the application results can be quickly promoted in the industry

  • Anderson Anderson Pixso Product Design Director

    Anderson was responsible for several experience design of 10-billion-level products, and is experienced in designing systems and user experience measurement systems. Since 2021, he has been the head of the design team at Bosi Yunchuang and has produced the vision, experience design and experience measurement system of Pixso from scratch.
    He commit himself to the enterprise vision of "make product design better", constantly explore the most cutting-edge practices in the industry, and functionalize them to upgrade collaboration and work mode in more teams.
    Design concept: User experience drives industry growth, and product experience enables industry innovation.

Experience First to Build a Multiverse

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Session R4
Meeting room Undetermined
Time 01/01 09:01-12:01
Type Summit
Language Mandarin
Direction Metaverse
Introduction of the summit

As emerging technologies and industries such as 5G, ambient computing, edge computing, augmented reality (AR), extended reality (XR), blockchain and smart materials accelerate, more of the physical world can be encoded into the digital world. These digital physical environments will not only reshape the way people interact with their surroundings, but will profoundly affect the way people perceive, respond to, and control things. This will also drive a new wave of digital transformation, changing the way people live and work.

The next-generation Internet has arrived. With the deepening of the integration of real life and digital life, more and more enterprises will conduct operational collaboration across technologies and platforms to explore customer experience scenarios. On the new track of the Metaverse, the forces of politics, industry, academia, research and use will be brought together. The new generation of artificial intelligence and Metaverse technology is promoting the accelerated leap from digitization and networking to intelligence in various economic and social fields.

In this Metaverse Summit, we have invited managers and experts in the three directions of platform, application and operation to discuss the application practice of digitalization in various aspects, focus on the development trend of enterprise-level Metaverse, and discuss how to bring intelligence, Sustainable transformation opportunities to promote the deep integration of digital technology and the real economy. At the same time, it is also necessary to comprehensively and proactively consider and address multiple challenges such as trust, sustainability, diversity, security, and privacy. The future has come, an innovative journey leading to the future, looking forward to walking with you.

Structure and Agenda
  • Speech 1:《XR application and future exploration》
    Speaker:Xia Kai Rokid,Industrial Design Director

    XR field as a vibrant industry, the meta-universe concept is hot at the moment, many players entered the market, in the market tide of capital and media hot pursuit, under the complex concept and technical restrictions, how to build a product matrix with unique competitive advantages based on their own technology and resources, and explore the direction of future product thinking. What are the current application cases of AR in B-side technology and C-side technology, and how to design to find and meet these needs.

    Specific content includes.
    1. How to develop product design based on technology. Based on the appropriate chip platform, optical technology and supply chain resources for product pre-research, market validation and subsequent production.
    2. The current state of the market. We are currently in the technology market status, from the chip side, optical side to analyze the current product design origins.
    3、Application cases. From product development to final application, how to generate business value in the B-side and empower the industry. Provide the best user experience in the C-side, and update a new lifestyle.

    Work Case
    • Rokid hardware and software all-in-one solution
    • Rokid products provide the perfect solution for the C-suite
    • Rokid Glass 2 in the security field
    • Industrial all-in-one head ring in B-side industry applications
  • Speech 2:《Reveal the experience building method of digital people platform products》
    Speaker:Wang Tingting Baidu,Head of Baidu Intelligent Cloud User Experience Department

    Along with the rapid development of enterprise digital transformation, Baidu Intelligent Cloud has also been vigorously engaged in the construction of digital intelligence platforms for thousands of industries, empowering enterprises with various emerging technologies through platform-based products. The mission of user experience in this process is to link and integrate complex technologies and transform them into easy-to-understand and easy-to-use to B system platform experience for enterprise personnel.

    As an important medium and carrier linking the meta-universe and the physical world, the virtual digital human is also one of the core businesses of Baidu Intelligent Cloud. Facing the problem of high cost and low efficiency in the implementation of digital human applications, we help customers reduce the cost of digital human production and operation through platform-based products that gather sand into a tower, continuously share costs and make functions more modular. At the same time, through the Baidu Intelligent Cloud platform-based product experience building method, we have created a series of platform products such as digital human live streaming platform, digital star operation platform, digital human sign language platform, digital human hosting platform, etc. to help enterprises and individuals to be able to apply digital human technology in a more low-cost and low-threshold way.

    This presentation mainly shares an overview of Baidu Intelligent Cloud To B experience management and design methods, and takes you through the experience design application practice of the Digital People platform to understand in depth how to combine experience and technology to create a system platform experience.

    Specific content includes.
    1. The value point and importance of experience design in platform products
    2. Industry and technology development for the digital people application of the platform trend
    3. Design strategies of digital human-related platform products
    4. Baidu Intelligent Cloud's To B experience management method

    Work Case
    • Digital People Platform Design Strategy
    • Digital people platform design effect show
    • Digital People platform explores positioning
    • Digital people product market trends
  • Speech 3:《Style3D activates digital fashion》
    Speaker:Chen Mengjie Style3D,Partner

    This year of digital people, it is still evolving. With the innovation of technology, people have found that the appearance of digital humans is becoming more and more real. The emergence of service-oriented digital humans has made people see the practicality of this technology. The increase in the number of virtual idols and the many derivative problems brought by the people in the middle have made people realize that the virtual and the real are constantly merging, and the ethical issues of digital humans are imminent.

    At the same time, the integration of personal avatars and the metaverse depicted by META confirms that the connotation of digital humans is still expanding. In China, some companies hope to use their technological prowess to help take digital humans to the next level.

    Digital human costumes are also an important part of enhancing the authenticity of characters, and after the character image is set, Ling Di is mainly responsible for making matching costumes based on the digital human image. The costumes under the traditional animation process are often stiff and difficult to reflect the real texture of the clothing. And Lingdi gives digital people real clothes, so that the virtual shines into reality.

    Work Case
    • Qi Se
    • pose
    • posters
    • Style3D design
  • Speech 4:《How Film and Television Companies Create the Role of Digital People》
    Speaker:Fan Shipeng LINMON PICTURES,Senior Manager

    From the overall process of meta-universe development, digital people are in the core position and at the forefront of the meta-universe. And, with the influx of a large number of companies, the market scale related to digital people has expanded rapidly. Perhaps in the future, digital people can create more value for the consumer market when they are applied to more scenarios on a large scale.

    At this stage, digital people have been applied in different scenarios. For example, in the field of finance and economics, Gouao Technology has launched a financial digital person demo to help improve work efficiency; in the entertainment industry, there are virtual idols spawned by motion capture technology, voice synthesis engine or AI technology to bring freshness to everyone; in the cultural tourism industry, Nascent Media has released a virtual digital person, Lai Lu, through virtual content form. Enhance the user experience.

    The theme of this summit will focus on the creation of the role of digital people in film and television companies, focusing on the combination of digital people business and content companies, as well as digital people operation-related topics. Digital person "202" is a brand new attempt for film and TV content companies. As one of the entrances to the meta-universe, the virtual human is the identity carrier for humans to enter the virtual world in the future, and as a content producer, Lemonmind Pictures launched the digital human "202" for the first time, which is a new attempt for both the digital human industry and the film industry. Through this sharing and exchange, we look forward to discussing with you the combination of digital people and content companies and the future possibilities of the industry.

    Work Case
    • Screenshot of Digital Man 202 starring in the drama "Twenty Not Confused 2"
  • Speech 5:Anderson《Integration of Design and Pratice in Digital Product》
    Speaker:Anderson Pixso,Product Design Director

    Metaverse has driven a new business competition environment. The era of "digital economy" is coming. The leading internet enterprises and technology-based enterprises have begun to explore digital products in the metaverse. Based on the usage scenarios of digital products, it is difficult for traditional design tools to simplify the workflow, which requires a large amount of time and manpower for products from concept to implementation. Pixso is a digital product design tool tailored for enterprises. It integrates demand management, prototype design, UI design, delivery design, product delivery and resource management, seamlessly connects the whole process, and accelerates the strategy of the metaverse commercialization.
    His speech will take the design of virtual host as an example, to explain how to turn the idea into applications in only two months through collaborative design tools. He will also share how the team creates new commercial service models in the face of various information in the metaverse. The team resolved the difficulties of trans-regional cooperation, kept up with the pace of "digital economy", and finally delivered a perfect design scheme of high fidelity product. They launches virtual human creation, video production of virtual human, virtual host and other businesses, to achieve innovative economy in e-commerce, pan marketing, education and training and other fields, going viral in metaverse.

    Work Case
    • A new generation design collaboration tool
    • Covering the whole process of product design
    • Whiteboard, prototype, design, delivery, management
    • Pixso design a better product
Target Audience

1. Interaction Designer
2. Visual designer
3. Product designer
4. User Experience Designer
5. Product Manager
6. Practitioners related to the Metaverse, those who are interested in the Metaverse

Participants Benefit

1. Understand the practices and principles of AR/VR/Metaverse technology
2. Understand the development and application trend of the meta-universe
3. Understand the value of experience design in the meta-universe

Guess You Like
  • A new generation design collaboration tool 20
  • Covering the whole process of product design 20
  • Whiteboard, prototype, design, delivery, management 20
  • Pixso design a better product 20
  • 20
  • 20
  • 20
  • Screenshot of Digital Man 202 starring in the drama "Twenty Not Confused 2" 20
  • Rokid hardware and software all-in-one solution 20
  • Rokid products provide the perfect solution for the C-suite 20
  • Rokid Glass 2 in the security field 20
  • Industrial all-in-one head ring in B-side industry applications 20
  • Qi Se 20
  • pose 20
  • posters 20
  • Style3D design 20
  • Digital People Platform Design Strategy 20
  • Digital people platform design effect show 20
  • Digital People platform explores positioning 20
  • Digital people product market trends 20
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