Build a new experience for intelligent and connected travel
Smart Travel Summit
Speaker
  • Xiao Ning Xiao Ning GAC Chief Technical Officer (Vice Dean)

    Lingnan designer. The founder and chief technical manager (deputy president) of the new service project of GAC MagicBox mobile field. He used to be the deputy general manager of GAC Toyota, the assistant to the president/design chief/platform director of GAC Research Institute, and the founder of Extreme Design.
    With a composite educational background in industrial design and automotive engineering, he is a senior automotive engineer/senior industrial designer, and has rich experience in cross-cultural cooperation (Italian, German, Japanese). He created and led the innovative design of the Trumpchi brand. He was in charge of joint venture and independent brand planning, product and technology planning, innovative design and quality management. Now he is focusing on future mobile life innovation.

  • Zhang Xiaolin Zhang Xiaolin Lan-You Technology Head of Intelligent Cockpit Experience Design

    With 20 years of experience in user research, innovative experience design and experience management across industries such as brand, Internet, mobile Internet, consumer electronics and intelligent mobility, he has served as the head of Hisense UED design team, TCL user experience director, senior user experience expert of Geely Automobile, director of user value experience department of Yadea Technology Group and interaction design director of Lynk & Co Auto, with rich experience in full-link, full-stack user experience research and design. At present, it mainly focuses on user research and analysis and innovative design exploration related to intelligent cockpits.

  • Huang Shengshan Huang Shengshan TANG UX Co-Founder, Co-CEO

    EMBA from Cheung Kong Graduate School of Business, Master of Engineering Psychology from Zhejiang University. User experience innovation expert, 16 years of focus on building a user-oriented and experience-driven user brand, serving more than 120 domestic and foreign leading companies such as Weilai, Jihu Automobile, Porsche, Jaguar Land Rover, Changan Automobile, Xiaotancha, Haier Casarte, Starbucks, Vanke, China Merchants Bank, Huawei, Li Ning, People's Daily, Burberry, IHG, etc.

    He co-authored the book "Total Experience Management", won the Guanghua Longteng Award for the Top Ten Outstanding Young People in China's Service Design Industry, and the MBA Entrepreneurial Practice Tutor of Zhejiang University.

  • Link Li Link Li ProtoPie Head of China

    More than 10 years of experience in the automotive and SaaS industries, with rich experience in the field of user experience, especially a deep understanding of HMI user experience projects. During his work at ProtoPie, he established cooperation with dozens of well-known enterprises and design teams at home and abroad, and accumulated rich practical experience in interactive prototyping projects.
    As a code-free, high-fidelity prototyping tool software, ProtoPie has gradually become one of the mainstream tools in the field of interactive prototyping, and has been recognized by more and more design teams and enterprises. ProtoPi can not only make common web and mobile phone interactions, but also produce interactive prototypes between software and hardware, and automotive R&D companies can test the in-vehicle interactive experience in the early stage of product development, saving R&D costs while ensuring user experience.

  • Gao Xue Gao Xue FounderType Deputy General Manager of Product Marketing Department

    Graduated from the Central Academy of Fine Arts majoring in visual communication, she is currently the deputy general manager of the product marketing department and the director of the custom business department of the Founder Character Library, mainly responsible for the custom font, brand and marketing, product marketing and other related work of the Founder Character Library. At the same time, as the director of the custom business department of the Founder Character Library, she was responsible for the customized fonts of the 2022 Beijing Winter Olympic and Paralympic Winter Games, Xinhua News Body, Jingdong Langzheng Body, Coca-Cola Care Body, Beauty Group, Chang'an Gravity Body, One Foundation One Home Body, Heytea Inspiration Body and other projects, and the project won the Tokyo TDC Font Design Award, the New York TDC Best Font Design Award, and the Japanese Good Design Award.

Host
  • Liu Mi

    Liu Mi Nio Product Experience Expert

    深耕用户体验行业,9 年设计管理经验,过往经历为网龙设计副总裁、蚂蚁集团生产力协同设计负责人、新华智云设计总监、美柚设计总监。曾参与出版《设计中的逻辑》一书、担任蚂蚁集团体验科技大会设计出品人、获得光华龙腾奖·中国服务设计业十大杰出青年并担任该项人才评定的专家委员。在行业中推行精益设计理念并做出实施和落地,带领设计团队成长。

Build a new experience for intelligent and connected travel

2755Thumbs Up
Session R2
Meeting room Undetermined
Time 12/31 09:01-12:01
Type Summit
Language Mandarin
Direction
Introduction of the summit

As an important part of people's daily lives, travel has been hindered and restricted under the impact of the global COVID-19 epidemic. However, thanks to advanced technologies and concepts such as the Internet, cloud computing, big data, and the Internet of Things, the traditional transportation industry and the Internet have effectively penetrated and integrated, forming a new format and new model with "reasonable allocation of online resources and efficient and high-quality offline operation", providing people with diversified possibilities for smart travel.

Under the new situation of a complex and changeable world, China's automobile industry and smart transportation are facing many challenges. The automobile industry has transformed from a traditional manufacturing industry to a modern service industry under the concept of "travel as a service", and the automobile industry is accelerating its development towards the "new four modernizations" - electrification, networking, intelligence and sharing. The future of travel is more people-oriented intelligent networked travel, and a new experience is quietly emerging.

At this smart travel summit, we invited a number of experts from upstream and downstream key enterprises in the new energy and intelligent connected vehicle industry, who will bring the most cutting-edge intelligent driving technology, advanced vehicle networking technology, intelligent network innovation application scenarios and advanced vehicle interaction design, discuss new scenarios and new trends in future transportation, and jointly build a new experience of intelligent network travel.

Structure and Agenda
  • Speech 1:《Scene-driven mobile life innovation》
    Speaker:Xiao Ning GAC,Chief Technical Officer (Vice Dean)

    Travel 2.0 era: With the evolution of intelligent and networked new energy vehicle technology, travel will not only be A-B movement, but a new mobile life scene; smart car space will bring more possibilities to people, will the car become the "third space"? New scenarios require new species: future-oriented scenarios, how will cars evolve? What are the challenges faced by traditional car companies? Will there be more "barbarians at the door" after the new forces?

    The summit includes
    1. System transformation: soft and hard integration + service = complex system
    2. Process pre-position: fuzzy pre-prototype innovation
    3. Organization update: independent small team, small organization, cross-field, cross-border
    4. Upgrading methods and tools: Scenarios are the source and core of driving innovation
    5. Application examples: Explore a series of innovations such as the innovation incubation project of the new service of GAC MagicBox mobile field, the exhibition car of GAC MagicBox intelligent mobile service, the prototype car and its chassis technology

    Work Case
    • GAC AF model platform architecture
    • E-Concpet "connector code" optical information exchange system
    • GAC MagicBox "service looking for people" architecture
    • GAC MagicBox software and hardware architecture
  • Speech 2:《How to define the next generation of smart mobility experiences》
    Speaker:Zhang Xiaolin Lan-You Technology,Head of Intelligent Cockpit Experience Design

    The user experience of intelligent travel needs to define the new relationship and connection of people, cars and life as a whole, rethink and explore the changes in usage scenarios, the evolution of users' understanding of intelligent cars, jump out of the experience is the inherent thinking of "HMI human-computer interaction and interface design", to provide users with not a few large screens, a set of UI/OS and a bunch of functions, services, but to understand and define the basic logic, core content and integration strategy of intelligent travel user experience from a higher perspective, to provide users with an aggregated brand, Art, technology and services bring users an integrated sensory experience in a new third-mobility space that is easy to use, look good and playful.

    User demand scenarios and product function servitization are two important trends in the development of intelligent networked vehicles, at present, software-defined vehicles have become the consensus of the industry, and the intelligent cockpit directly related to user needs has become the "headshot" of software-defined vehicles. At the same time, the intelligent cockpit is transforming from passive interaction initiated by people to active intelligent interaction services, and different scenario-based services are being built with people as the center.

    Work Case
    • HMI design of Lianyou intelligent cockpit entertainment screen
    • HMI design of the central control screen of Lianyou intelligent cockpit
    • Lianyou intelligent cockpit triple screen HMI concept design
    • Research on intelligent mobility product experience innovation
    • HMI UX Research Review
    • Geely platform HMI design
  • Speech 3:《User Services - a Powerful Tool to Create Differentiation of New Energy Vehicles》
    Speaker:Huang Shengshan TANG UX,Co-Founder, Co-CEO

    With the lowering of the threshold of car manufacturing, more and more new power companies have joined the army of new energy car manufacturers. At the same time, a large number of traditional companies are also accelerating their transformation and upgrading to lay out new energy tracks and have achieved a good growth momentum. The competition is getting more and more intense. Although more and more car companies have opened shopping malls, it is becoming more and more difficult to acquire and retain customers. Among the models of the same price, the differences and leading models of car companies in products and technologies are difficult to be felt by consumers. However, services are increasingly being invested by many car companies, and the digital genes of new energy vehicles have given car companies and users more opportunities for service and interaction. Car companies hope that services can become a sharp tool to break homogeneous competition and create differences.

    Core content points:
    1. The balance between the dealer model and the direct sales model service experience
    2. Combining user positioning and brand genes to achieve differentiated user service reputation
    3. Three elements of service experience: service concept, service personnel and key services (car service, car owner service and life service)
    4. The user relationship management model guides sustainable user operations
    5. How to use experience management tools to achieve double breakthroughs in car sales and word-of-mouth

    Cases involved:
    Weilai Automobile, Jihu Automobile, Changan New Energy, Porsche, Land Rover and other car brands, consumer brands in the non-automotive industry

    Work Case
    • WM Motor brand experience strategy, service system and store experience consultation and design
    • Porsche Owner Service System Planning and Design
    • Changan New Energy Butler Service System Planning
    • NIO - Service System Planning
  • Speech 4:Li li《ProtoPie opens a new era of in-vehicle interaction design》
    Speaker:Link Li ProtoPie,Head of China

    The challenges faced by automotive designers are diverse: interaction between multiple screens, software and hardware interaction, and various interaction methods (voice, finger, button, data, etc.), etc. The complexity of the interactive experience, the safety of driving, the entertainment of passengers, the convenience of operation, etc., the interaction designed by the designer must be repeatedly and truly verified before it can finally be implemented. But now there is a software called ProtoPie that can help designers quickly achieve these effects, and can save the cost of communication between design and development. In this talk, we will specifically explain how ProtoPie can help car companies solve these problems. Through real cases, attendees will learn how international car companies have reduced development costs by changing the design process and enabling new software tools.

    Contents of the summit:
    The 3 advantages of interactive prototypes, ProtoPie's solution - interaction principle: trigger + reaction + object, the basic principle of ProtoPie is displayed. ProtoPi can - cross-screen, hardware and software interaction, voice interaction, gesture interaction, real car interaction OBD

    Work Case
    • Call the steering wheel, brake, accelerator and other hardware sensing devices to make interactive prototypes
    • Multi-screen interactive prototype made with ProtoPie
    • Conceptual Model of Interaction Design
    • Complete the prototype test on the real car by calling the OBD data
  • Speech 5:《Fonts make travel smarter》
    Speaker:Gao Xue FounderType,Deputy General Manager of Product Marketing Department

    As the most important information carrier, text carries the role of information communication in products. Good fonts can improve the efficiency of information communication, but also improve the safety of the driving environment in the travel environment, and make travel more "smart". Intelligent manufacturing, scientific and technological innovation. Under the new trend of electrification and intelligence in the automotive industry, automobile brands are undergoing all-round upgrading and transformation. As the focus of visual upgrades, fonts often carry the heavy responsibility of transmitting brand concepts, and a suitable brand-exclusive customized font can not only better convey the brand voice, but also help enterprises establish a strong and unified brand image.

    Founder Font Library has been studying the font design industry for more than 30 years, creating exclusive customized fonts for many automobile manufacturers, helping brands provide users with safer and more beautiful fonts. And together with the Society of Automotive Engineers of China, we have created the "Vehicle Visual Information Chinese Character Display Specification" to provide scientific and professional visual font display standards for the automotive industry.

    In the future when custom fonts become an inevitable trend, the Founder fonts custom font team will deeply explore the brand font needs of enterprises, and help brands create more distinctive and unique brand customized fonts through ingenious design and professional services, and help brand visual upgrades.

    Work Case
    • GAC Trumpchi body, AION body
    • Red flag magic body
    • Pico Type
    • Chinese character display specification for vehicle visual information
Target Audience

1. Interaction designer

2. Visual designer

3. Product designer

4. User experience designer

5. Product manager

6. Employees related to travel, people who are interested in smart travel

Participants Benefit

1. Understand the current situation of travel and grasp the market development trend
2. Understand the user experience value brought by smart travel
3. Understanding the new industrial ecology of intelligent networked vehicles

Guess You Like
  • Call the steering wheel, brake, accelerator and other hardware sensing devices to make interactive prototypes 22
  • Multi-screen interactive prototype made with ProtoPie 22
  • Conceptual Model of Interaction Design 22
  • Complete the prototype test on the real car by calling the OBD data 22
  • GAC Trumpchi body, AION body 22
  • Red flag magic body 22
  • Pico Type 22
  • Chinese character display specification for vehicle visual information 22
  • WM Motor brand experience strategy, service system and store experience consultation and design 22
  • Porsche Owner Service System Planning and Design 22
  • Changan New Energy Butler Service System Planning 22
  • NIO - Service System Planning 22
  • HMI design of Lianyou intelligent cockpit entertainment screen 22
  • HMI design of the central control screen of Lianyou intelligent cockpit 22
  • Lianyou intelligent cockpit triple screen HMI concept design 22
  • Research on intelligent mobility product experience innovation 22
  • HMI UX Research Review 22
  • Geely platform HMI design 22
  • GAC AF model platform architecture 22
  • E-Concpet "connector code" optical information exchange system 22
  • GAC MagicBox "service looking for people" architecture 22
  • GAC MagicBox software and hardware architecture 22
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