From Insight to Exquisite Creative - How to Make a Game-like Online-activity for User Growth

With the development of various fields of the Internet industry entering a mature stage in recent years, when the growth of new users of ToC business gradually reaches the bottleneck, the main means of operation direction has gradually changed from the short and quick profit-driven pursuit of increment to the continuous activation of stock with various gameplay as the core, among which the use of interactive games packaging operation activities has become the most commonly used means. Pleasing users, creating memory points and even long-term loyalty to the product through the fun experience of the game.

This workshop will introduce the flexible application of relevant theories, complete practice of user insight and creative methods in gamified operation activities, and lead participants to experience the creative process of gamified growth gameplay through real and excellent cases such as collectible card gameplay in Baidu Big Event operation activities.

The core content consists of four parts:
1. Introduction to the background of major event operation
1.1 Product life cycle growth strategy
1.2 Key indicators and common means of operation activities
1.3 The organic combination of games and operation activities and the introduction of classic gameplay

2. Three elements of experience design for gamification to increase gameplay
2.1 The role of "Gameplay Strategy
2.2 The role of "world outlook"
2.3 How to identify the power point of emotional experience

3. In-depth practice of gamification cases
3.1 Case Background
3.2 Application of gamification theory
3.3 Functional coordination in the whole process of design creativity

4. Semi-propositional brain burst interaction
4.1 Topic Introduction
4.2 Group brainstorm creative program
4.3 Group presentation scheme and voting comments

5

1、Icebreaker: Speaker and team introduction
2、Topic Background: Introduction to relevant business knowledge
3、Design method: Design thinking and theoretical interpretation of gamification activities
4、Case sharing: Complete big event event project case
5、Interactive practice: Brainstorming brainstorming
6、The Q&A session

1、Event operation designer
2、Event Operations Product Manager
3、People interested in big event operations

1、Understand the range of products applicable to gamification operations
2、Understand the experience elements of gamification operation activities
3、Master the application of classic flow theory and octagonal model in creative activities
4、Have a complete practical experience of creative activity gameplay