Speaker

Dong Tengfei Baidu MEUX Product Designer
He have 14 years design experience. Currently working at Baidu, I am responsible for the design of content ecological user experience, coordinating the design of content ecological strategy products, artificial intelligence innovative products, and content ecological operation, and working with the organization to create the ultimate user experience while empowering business. Worked for Kuaishou, responsible for collaborative office, cloud, basic technology and other design departments; He was responsible for the design of Baidu browser, map, research institute and RDRN. Recent interest is in the practical application of AGI and AIGC technologies.

Design concept: "Simplicity is the ultimate". While creating the ultimate user experience, empower business, promote design value and influence, and make life better because of design.
Chen Junnan Pixso Head of Product R&D
Head of Pixso Product Design and R&D Center, founding team member of Pixso, used to work for Yitu Software and participated in the development of many products with tens of millions of monthly active users. From 0 to 1, successfully completed the development and commercialization of Pixso, established its market leadership position, and has a deep insight and understanding of the development of design tools and trends in the AI era.

Design concept: Create good design tools to help users design products better.
Zhang Haoran Motiff Vice President
Responsible for the global operation of Motiff, an AI-era design tool. Motiff positioning Figma next generation design tool, equipped with the Motiff large model developed by the team, has launched AI design system, AI toolbox, AI generation UI and other native AI functions. Just a few months after its release, Motiff has been widely used and praised by users around the world.

Design concept: first, simple, progressive.
Wang Wan Aliyun Enterprise Design Leader
Ali Cloud experience design senior expert, Ali 15 years experience design and management experience, the current Data Intelligence & digital industry (Data & Intelligence) team leader, leading the industrial, transportation, aviation, medical and other industries intelligent comprehensive solution 0-1 construction, good at using composite design means and design thinking to solve problems. He has many years of practical experience in visualization, computational design, PaaS, SaaS and other design directions. He was a lecturer at UXPA and UCAN.

Design concept: Make design the translation officer of city digitalization.
David Liu Microsoft Studio8 Chief Design Manager
Lead design manager at Microsoft Teams, dedicated to making meetings more efficient and intelligent through AI. Graduated from the University of British Columbia, he has more than 20 years of experience design and management experience in e-commerce, search, information security, education, philanthropy, productivity tools and other industries.

Host

Ren Jie Tencent Design Director

Member of Tencent Design Committee, head of AIDesignOteam, Tencent hybrid large model product design, responsible for AIGC product design, AIGC data training, and agent project.
She have rich experience in product design and user experience design team management, and is a senior Internet product experience design expert in the industry. IXDC Expert member, IIDC China Industrial Design Association member.

AI builds a New Intelligent Ecology

2415Thumbs Up

Session R1

Meeting room 三楼报告厅

Time 08/17 09:00-12:01

Type Summit

Language Mandarin

Direction Artificial Intelligence

Introduction of the summit

After a year of technological leaps and global challenges, the 2024 AI Summit will focus on how AI technology can lead the global economic recovery, focus on AI as a central force for change across industries, and explore how it can inspire new ideas, products and services while shaping the future of how we live and work.

The summit will invite outstanding companies and case representatives from around the world to share their successful experiences and lessons in the wave of artificial intelligence, as well as their unique insights into the future development trend of AI. The summit will provide an excellent platform for in-depth discussion on how AI can lead the construction of a smart ecology and create a future economy. Provide participants with valuable knowledge and inspiration to jointly embrace the bright future brought by AI.

Structure and Agenda

Speech 1：《Multimodal Model Design Process Practical and AIGC Scale Practice》
Speaker：Dong Tengfei （ Baidu MEUX,Product Designer）

In 2023, we shared the inspiration of the first year of AIGC design, opening a new era of content creation and design. AIGC technology can help break through the limitations of manual production efficiency, and for designers, we will no longer be limited by traditional design methods, bringing more creative inspiration and freedom and more career opportunities and competitive advantages.

In 2024, it aims to combine Baidu's scale practice to deeply explore how to make the design process of multi-modal model based on Baidu's content creation scene practical. From pure concept to methodology to practical cases, experience the potential of design teams to evolve in the creation scene with AGI/AIGC technological change, enhancing design efficiency and product innovation.

The business case will include Baidu's 2023-2024 experience design of AIGC creation tools for PGC, AIGC automated production processes co-developed with design and technology, AI special effects gameplay processes for UGC, and AI creation tool experiences, as well as Baidu's creative marketing design with deep AI-assisted involvement for creators.

Through this sharing, we hope to truly discuss the profound impact of these technologies on product experiences, People's Daily lives and culture, and how designers and creators can find their own place in this transformation, exploring and imagining the future changes these technologies may bring.
Work Case
- Dong Tengfei - AIGC Design Value Observation Method
- Dong Tengfei - Baidu AIGC-Image Model Production Workflow
- Dong Tengfei - Baidu AIGC-Conceptual Creation
- Dong Tengfei - Baidu AIGC-Creative Design
- Dong Tengfei - Baidu AIGC-Storybook Video - Foolish Old Man Moves Mountains
- Dong Tengfei - Baidu AIGC-TTV Digital Persona
Speech 2：《Product and Design in The Age of AI》
Speaker：Chen Junnan （ Pixso,Head of Product R&D）

In the new digital age, design trends and user needs are undergoing profound changes. The way products and services are produced, the way users interact, and the way teams collaborate have all changed dramatically. This means that our design tools and methods need to be updated to meet these changes.

By observing and analyzing the overall trend of the industry, we will throw out the problem of lagging development of design tools, so as to summarize the changing ideas of product design and experience design. This share will further delve into these shifts in AI grand models and AI tools, as well as the impact and challenges they pose to the design field today.

This speech will cover:
1. Insight into design trends in the new era
1.1 User needs and product form have changed
1.2 The development of design tools lags behind

2. Changes brought by AI large models to experience design
2.1 Changes 1: What changes are taking place in figma
2.2 Change 2: Changes in other experience design products
2.3 Summary of general ideas of experience design tools
2.4 Iteration of Pixso 2.0 to 3.0

3. Limitations and prospects of AI technology in the design field
3.1 Limitations of large models: Comparison of 9.11 and 9.9
3.2 Examples of reasoning ability of AI
3.3 Changes in AGI expectations and design tools

4. Pixso AI office integration practice and case
Work Case
Speech 3：《Motiff MLLM - The Base of The Design Tool for AI Era》
Speaker：Zhang Haoran （ Motiff,Vice President）

In June this year, at Figma's Config conference venue, a new design tool Motiff was born to challenge the industry leader Figma with original AI functions.

Motiff Miodo made its debut at IXDC in July 2023 and was officially launched globally at Super AI in Singapore in June 2024. In the past year, this AI era design tool has brought many innovative AI functions - AI replication, AI layout, AI design system, AI generation UI... What factors drive the continuous product innovation at Motiff?

This speech will share with you:
- How we understand the relationship between AI and design tools, and how AI will drive the evolution of design tools in the future.
- The thinking and stories behind Motiff's many innovative AI features.
- AI generation UI, current progress and future prospects.

At the same time, we will also introduce you to the "Motiff Great size model". As a base for driving innovation and cutting-edge AI functions, this UI industry model in the professional field has what unique proprietary capabilities compared to the general model, and how to drive the continuous development of design tools in the AI era.
Work Case
- Excellent basic performance: Smooth editing of 1 million layers
- Ai-generated UI: The path to evolution
- AI design Systems: The practice of comprehensively improving design systems
- AI Copy: AI quickly fills and replaces text and images
Speech 4：《Self-iteration of Design in The Wave of Intelligence》
Speaker：Wang Wan （ Aliyun,Enterprise Design Leader）

In the wave of intelligence, we have witnessed the rapid development of AI design technology. AI design tools are improving design efficiency, inspiring creative inspiration, providing designers with unprecedented support, and AI has become an indispensable assistant for designers.

In our business, upgraded design intelligent workflow has permeated many aspects of design work. At this summit, I will talk to you about the current state of AI design development, its impact on the design industry, and how to cope with the wave in your own field. The contents mainly include:

1. AIGC new paradigm
1.1. From digital assets to < model > assets
1.2. From Automation Tools to Generative Tools
1.3. From human-machine Collaboration to Human-Intelligence Collaboration

2. Redefine the core competence of designers
2.1. AIGC X Creative Marketing: extension of skills around creative planning;
2.2. AI X industry projects: break the cognitive barrier and create communication opportunities;
2.3. AI X business opportunities: The birth of design solution architects;

3. conform to The Times of production relations
3.1. Self-cultivation of the designer;
3.2, design a more "correct" design career environment;
3.3. NOT DESIGN JUST FUTURE;

I hope that through these practical stories and experiences, together with you to describe the future of the design industry a new scene.
Work Case
- Wang Wan - 政务实战
- Wang Wan - 交通实战
- Wang Wan - 能耗实战
- Wang Wan - AIGC新范式
Speech 5：David Liu《》
Speaker：David Liu （ Microsoft Studio8,Chief Design Manager）

With the increasing maturity of artificial intelligence technology, a variety of AI products are emerging in an endless stream, and product design has experienced countless trials and errors and changes on the AI track, and it is still continuing to change and develop. Artificial intelligence is about to change people's lives and work, but what exactly will happen? This speech will take Microsoft's productivity tools as an example to share the scene of the current AI capability landing, and the new methods and new ideas of our work.

The presentation will include:
1. Cases and trends of AI use in Microsoft products
2. How has the work of designers changed
Work Case
- Immersive
- Search experience
- Conversational UX: Copilot
- Intelligentize

Target Audience

1. AI technology research and development personnel, product managers, UI/UX designers and other professional and technical personnel
2. Corporate decision makers and business development personnel seeking digital transformation in various industries
3. government officials, public policy makers, industry association representatives
4. Scholars and researchers interested in the application of AI technology and its social impact

Participants Benefit

1. Understand the most cutting-edge AI technology progress and industry application trends
2. Enhance the competitiveness and innovation ability of designers in the AI era
3. Understand the profound impact of AI on the future of work and life
4. Establish a network of contacts inside and outside the industry to find partners and investment opportunities