Business Growth Insight through Big, Small, and Micro Data

In the digital era, data has become a crucial basis for business decisions. However, amidst the vast amount of big data, business departments and decision-makers often overlook the value of small and micro data. For the retail industry, facing intensified market competition, diversifying consumer demands, and the integration challenges of online and offline, it is particularly important to precisely insight into the market and grasp business growth points.

This workshop will explore how to deeply integrate and analyze big data, quantitative "small" data, and qualitative "micro" data through the case study of retail product insights. It aims to grasp consumer demands, diagnose product experiences, and drive business growth throughout the entire lifecycle.

The sharing content mainly includes:

1. Introduction to the Operating Model of the Big, Small, and Micro Data Flywheel
1.1 Big Data
- Business Opportunities and Goals in Big Data
- Deconstructing Business Goals into Research Questions

1.2 Small Data
- Precisely Acquiring Small Data
- Consumer Needs in Small Data

1.3 Micro Data
- The Spark of Collecting Micro Data
- Growth Touchpoints in Micro Data

2. Case Study and Interaction on Insights from retail product

1、Introduction to Workshop Background and Segments
2、Methodology: How the Big, Small, and Micro Data Flywheel Drives Business Growth
3、Case Sharing
4、Q&A Session
5、Group Sharing: Discussing how Research improve Business Growth
6、Summary and Review

1、User Researchers with over 1 year of experience
2、C/B-end Product Managers
3、Intermediate to Senior Interaction Designers

1、Understand how the Big, Small, and Micro Data Flywheel drives business growth and enhance business thinking
2、Gain insights into practical cases of omni-channel research in the retail industry