Digitalization Drives a New Economic Pattern
Speaker
  • Fang Zhenshuo Fang Zhenshuo Xiaomi EV Intelligent Cabin Design Director

    She is now working in the smart car cockpit in Xiaomi, exploring a new generation of smart car cockpit experiences. She is a former Tencent design director and a senior product designer at Google and Mozilla. She graduated from Tsinghua University and Carnegie Mellon University. Has more than 10 years of sino-american Technology Enterprises and management experience. She believes in design everywhere and is committed to promoting product innovation and design thinking. She has been a guest lecturer at in-house training for companies such as Google, Tencent, Huawei, Lenovo and General Electric, and a guest speaker at industry summits.

  • Tong Ying Tong Ying Aeonmed Senior Vice President

    He is currently the senior vice president of Yi 'an Group, the director of the Creative Research Institute of the Group, and the head of the national Industrial design Center. Responsible for the top-level planning of brand strategy and product design innovation of the whole Yi 'an Group. Responsibilities include industrial design, interactive experience design, structural development design, brand visual design, graphic packaging design, new media image digital design, medical space design, user insight and research. From enterprise CI to brand VI, to product PI and store SI, control the brand strategy of the group. Guanghua Longteng is one of the top ten outstanding young people in China's design industry, and winner of the gold medal of three major global design awards (Red dot /IF/IDEA). Former Midea Appliances Innovation Design Center, design director, head of Midea innovation ecological chain, former head of LG China Design Center.

  • Feng Ting Feng Ting HONOR Chief Aesthetic Creative Officer

    More than 10 years experience in aesthetic design. She is currently the chief aesthetic creative officer of Honor, responsible for the aesthetic creativity and theme wallpaper design direction of Honor mobile OS, led the aesthetic laboratory and the French Innovation Institute, successfully integrated the fashion trend concept and scientific and technological innovation in a number of products, forming a unique digital style at the forefront, leading the future aesthetic new trend of the industry. Former Creative Director of vivo OriginOS, led the team to complete a number of industry-leading experience products.

  • Li Zhejun Li Zhejun JD.com Vice Director of Experience Design

    10 years experience design and management experience, currently JD retail user experience design deputy director, JD APP channel operation and PLUS member experience design team leader. She used to be responsible for product experience of JD iPad client and JD marketing tool middle desk, and worked for Qihoo 360 Search in charge of product experience design, with rich experience in product and operation design of multi-end ToC and ToB platforms. She graduated from Huazhong University of Science and Technology with a master's degree in New Media Art design.

    Committed to creating a tripartite win-win experience design team of "business growth, design value and talent development".

Host
  • Zhang Yang

    Zhang Yang Duxiaoman Senior Design Expert

    He is currently a senior expert in user Experience design of Duxiaoman Financial User Experience Department. Joined Baidu in 2014, and was responsible for the design exploration and product experience polishing from 0 to 1 for Baidu Travel, Baidu Stock Connect, Baidu Wealth Management and other products. After Baidu Finance was split into Duxiaoman in 2018, I continued to be responsible for the overall interactive experience output of Duxiaoman's financial management, fund, stock, payment, insurance, credit and other products, completed a series of innovative experience attempts, assisted the students in the team to grow systematically, and established the product's service experience recognition in the industry.

Digitalization Drives a New Economic Pattern

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Session R2
Meeting room 三楼报告厅
Time 08/17 14:31-17:31
Type Summit
Language Mandarin
Direction Digital Innovation
Introduction of the summit

With the continuous progress of science and technology, 5G, Internet of Things (IoT), blockchain and other new generation information technologies have become a key force to promote global economic development. The integration and application of these technologies not only greatly improves the speed and efficiency of information transmission, but also brings revolutionary changes to all walks of life.

The summit will invite outstanding companies and case representatives from around the world to share their successful experiences and lessons in digital transformation and development, as well as their unique insights on the future trend of digital development. Focusing on how digitalization can inject new impetus into the industry, we will demonstrate the empowering role of digitalization in various industries through practical cases, and how to promote the upgrading and optimization of industrial structure. It aims to provide the most forward-looking and practical communication platform for the participants.

Structure and Agenda
  • Speech 1:《Development and Future of Intelligent Cockpit HMI System Design》
    Speaker:Fang Zhenshuo Xiaomi EV Intelligent Cabin,Design Director

    The development of a series of digital technologies, such as 5G communication, high-computing chips, and high-precision identification, has brought new possibilities to new energy vehicles. Some people say that traditional cars and new energy vehicles, just like feature phones and smart phones, are a watershed of an era and products. The hardware and software of smart phones, after a short period of contention, quickly began to converge, so will the development of smart cockpit HMI be like that of smart phones? Is there an optimal solution for intelligent cabin design? What are the future trends?

    This speech from the development history of smart phones, and the current trend of smart cars, in response to the above problems gave their own thinking.

    Work Case
    • New energy OS
    • Carplay
    • Android versions
    • iOS versions
  • Speech 2:Tong Ying《Experience Innovation in The Digital Medical Scene》
    Speaker:Tong Ying Aeonmed,Senior Vice President

    In today's digital era, the medical field is experiencing unprecedented changes, and medical digital innovation has become an important force to promote the development of the medical industry. This talk will focus on the following three aspects of digital innovation in the healthcare scenario:

    1. Interactive experience innovation of critical medical treatment
    In the context of the digital era, the field of critical medical treatment is significantly improving the efficiency and quality of treatment through real-time monitoring and intelligent interface design. This includes large-screen dynamic charts showing patients' vital signs, the introduction of early warning mechanisms, and a remote collaboration platform for multidisciplinary teams of experts, which together ensure that critically ill patients receive the most comprehensive and timely treatment.

    2. Experience innovation of family health diagnosis and treatment self-test
    With the improvement of personal health management awareness, smart wearable devices and home testing instruments provide a new way for family health monitoring. In this area, innovation focuses on enabling ordinary users to easily master the use of devices, accurately obtain test results, and give effective health advice, thereby increasing user autonomy and convenience.

    3. Interactive experience innovation in AI diagnosis and treatment
    With the help of AI technology, medical diagnosis and disease prediction are becoming more accurate and efficient. However, in order for medical workers and patients to better trust the results of AI, interactive experience design needs to clearly demonstrate the working principle of AI algorithms, provide convenient operation methods, and reduce patients' doubts and fears about AI diagnosis and treatment through easy-to-understand language and virtual reality technology, and enhance their trust.

    Through sharing, we hope to gain an in-depth understanding of the digital transformation of the medical industry and understand the latest trends and needs in the medical field, which is crucial for the design of related services and products.

    Work Case
  • Speech 3:《Technology and Art Merge to Redefine The Future Fashion Experience》
    Speaker:Feng Ting HONOR,Chief Aesthetic Creative Officer

    In the wave of the digital age, mobile phone is not only a communication tool, it has become an indispensable companion in our daily life. Every interaction with the system is a transfer of latent memories and emotions, which invisibly give the phone a special meaning beyond its function. It is exciting that the information revolution driven by technology and art is constantly promoting innovation and change in all walks of life. Science and technology products, as the crystallization of human reason, meet the fashion on behalf of sensibility, and what kind of spark will be wiped out?

    We are at the beginning of changing the future of smartphones and opening up new frontiers for self-expression. We strive to break through the limitations of traditional mobile phone wallpaper, integrate advanced technology, immersive visual experience and profound industry insight, create both bold and avant-garde interactive experience and visual art, so that digital art has become the new darling of the fashion industry.

    This speech will share how Honor leads the new aesthetic fashion in the field of mobile phone theme design, dig deep into the core soul behind the success of design, and the process of how aesthetic design is transformed into commercial value. Specific contents include:

    1. How to combine mobile phone theme with marketing strategy to achieve cross-border integration of the fashion industry, we will share the glory in the field of design innovation story and unique innovation gene.
    2. The core soul of design - user-centered design thinking, we will explore how this concept runs through our product design.
    3. We will show how to open a new era of personalized mobile phone customization through integrated hardware and software design, and bring unprecedented personalized experience to users.

    Through this talk, we look forward to discussing with you the infinite possibilities of technology and art, and witnessing a new chapter in the future of smartphones.

    Work Case
  • Speech 4:《Through "Computational Thinking" Experience Innovation to Empower The Growth of E-commerce Business》
    Speaker:Li Zhejun JD.com,Vice Director of Experience Design

    With the pressure of the economic environment of the e-commerce consumption growth industry, users gradually reduce their consumption power and desire, and migrate from impulsive consumption mode to economical consumption trend. Then based on the challenges of enterprise development, how does the experience design team help business growth based on business objectives?

    Through this summit speech, we will describe how Jingdong retail platform products through the user growth link thinking and AIGC technology application, with systematic data-driven design process and methods, combined with channel operation, PLUS members, marketing venue project practical design experience, to bring new ideas of design leadership for participants, and jointly help the development of e-commerce industry.

    Speech content:
    1. Current situation and breakthrough of the growth trend of e-commerce consumption
    1.1 Industry: e-commerce market consumption trends and changes;
    1.2 Users: diversified consumption trend and motivation change;
    1.3 Platform: Consumption characteristics and challenges of Jingdong platform;
    2. Enabling channel field design based on platform consumption transformation
    2.1 Users: Establish channel differentiation experience mentality according to business characteristics, user groups and category differences;
    2.2 User shopping: Through the channel user browsing dynamic line design, create channel shopping;
    2.3 User purchase: Based on information design and commodity readability, complete the channel waist and tail transformation;
    3. Experience-driven transfer based on PLUS member growth link
    3.1 Form an experience model based on the population, motivation and scene of the growth touch pop-up window, build a investment strategy, and form a contact transformation;
    3.2 Disassemble the purchase card to undertake the differential link scenario, customize the user's rights and interests perception line, and undertake the scene transformation;
    3.3 Insight into member settlement conversion link card points, locate key nodes of funnel transformation, and reconstruct to facilitate transformation;
    4. AIGC design innovation enables e-commerce creative ability and assistance
    4.1 Marketing stratification: Based on the level of business promotion and talent matching;
    4.2 Scenario application: Research the full scenario of applied marketing creativity based on AIGC technology;
    4.3 Asset precipitation: Design assets to help the team improve professional skills and efficiency;
    5. Experience designer matching capability model for growth business
    5.1 How to build the competitiveness of design team;
    5.2 Advanced breakthrough of five-layer design value;
    5.3 Experience designer ability growth model;

    Work Case
    • Consumption voucher AIGC application practice
    • Marketing venue
Target Audience

1. Business decision makers and senior managers who want to understand the impact of digital transformation on the future development of their business
2. Professionals in the information technology industry who want to learn about the latest technology trends and application cases
3. Scholars and researchers interested in the digital economy and future economic shape

Participants Benefit

1. Learn about the latest digital technologies and trends and how they affect the global economy
2. Learn how great companies and projects use digital technology to innovate and transform
3. Build connections with other professionals in the industry and expand your personal network

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