Build AI-Enabled Digital and Real Integration Experience Design to Shape the Future of Retail
Speaker
  • Huang Rong Huang Rong Alibaba Intime Retail Head of C-end Experience Design

    Serving as the head of C-end user experience design at Alibaba's Intime Retail, I am at the forefront of guiding design growth and innovation within the department store sector. With 7 years of experience in user experience design and an additional 2 years in brand design, I have had the privilege of working with the top four e-commerce platforms and brands across diverse industries, including automotive finance, department store retail, and internet commerce. Since joining the new retail sector at Intime, my focus has been on building the foundation of the first department store e-commerce design system from the ground up. Leveraging experience design thinking, I continually refine and innovate to meet the complex challenges of digital-physical integration, with the goal of setting a benchmark for user experience in the retail industry.

    My design philosophy centers around Long Life Design, which aims to provide users with simple, useful, and enjoyable product experiences.

Build AI-Enabled Digital and Real Integration Experience Design to Shape the Future of Retail

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Session C3
Meeting room 302A
Time 08/17 14:30-17:30
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

In the rapidly evolving digital age, user experience designers are faced with the challenge of integrating cutting-edge technology with human-centered design. With the advent of the Fourth Industrial Revolution, pioneering technologies such as Artificial Intelligence (AI), Big Data, and the Internet of Things (IoT) are fundamentally transforming the traditional retail industry, guiding it towards a more personalized and convenient development path. The future of retail experiences will transcend traditional physical stores and online platforms, entering a new era shaped by human decision-making in collaboration with AI. Our challenge lies not only in how to integrate AI to enhance customer satisfaction but also in leveraging technology to boost business efficiency and innovation.

During this workshop, we will explore the following topics:
1. The Inevitable Challenges of Experience Evolution under the Impact of the AI Age
1.1 The transformation of people, products, and places in the digital age and the new roles of design teams and designers
1.2 How to implement and apply AI to produce more personalized solutions in a market with increasingly segmented consumer demands
2. Experience Design Thinking and Design System Innovation in the Age of AI
2.1 Discussing how to integrate AI tools and methods when building design systems, and how these technologies can enhance the automation and precision of design work
2.2 Case study analysis: successful AI-driven design projects and the lessons learned about teamwork and the innovation process
3. The Future of Retail Experience
3.1 Discussing how to achieve optimal peak experiences through the combination of human decision-making and smart AI partners
3.2 Explaining the role of AI in cross-channel experience design and how AI can be utilized to analyze and predict consumer behavior, thereby optimizing shopping experiences and conversion rates

This workshop aims to delve into and showcase the new trends in user experience design for the future, particularly how technologies like AI can not only improve customer experience but also bring competitive advantages and business growth to companies. Through practical case studies and interactions with participants, we hope to share knowledge among each other and collectively explore the best practices and innovative strategies in user experience design during digital transformation.

Structure and Agenda

1、Summary of theme background
2、Workshop content and case explanations
3、On-site practice session for setting propositions
4、Q&A free communication session
5、Summary review

Target Audience

1、Junior/intermediate/senior UI designer
2、Junior/Intermediate/Senior Interaction Designer
3、Junior/Intermediate/Senior Experience Designer
4、product manager
5、People/relevant practitioners interested in AI content asset management

Participants Benefit

1、In-depth understanding of the integration of AI and user experience design: Listeners will gain an in-depth understanding of how to combine cutting-edge technologies such as artificial intelligence, big data, and the Internet of Things with user expe
2、Master design thinking and method innovation: By exploring design system innovation in the AI era, listeners will learn how to improve their own design thinking models and master practical skills in integrating AI tools and methods when building desi
3、Understand the best practices of cross-channel experience design: By discussing the retail experience and cross-channel experience design based on the combination of human decision-making and AI, listeners will understand how to use AI to analyze and
4、Learn teamwork and innovation processes from successful cases: The case analysis section provides a learning opportunity so that listeners can see how successful AI-driven design projects are implemented, especially how the teams work together and wh
5、Improve professional competitiveness and innovation capabilities: As the retail industry and other industries become increasingly digital and personalized, it is increasingly important to master how to integrate AI into user experience design. Partic

Work Case
  • "Invisible Selection Automation in AI Experience Processes"
  • "Digital-Physical Integrated AI Experiences | Rapid Deployment & Innovative Solutions"
  • "Digital-Physical Integrated AI Experiences | Rapid Deployment & Innovative Solutions"
  • "Invisible Automation Links in AI Experience Processes"
Guess You Like
  • "Invisible Selection Automation in AI Experience Processes" 14
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  • "Digital-Physical Integrated AI Experiences | Rapid Deployment & Innovative Solutions" 34
  • "Invisible Automation Links in AI Experience Processes" 44
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