Global Product Design: Growth as the Driving Force, Experience as the Foundation

In the context of globalization, Internet products are faced with the challenge of how to provide sustained growth and experience excellence in different regions and cultures. This workshop will explore the core concept of global product design - growth-driven, experience-based, how to help products move forward steadily in a complex market environment.
Starting from the industry insight and business background, the workshop will introduce the development status of the product case (Xiaomi international app store GetApps), product advantages and limitations, and reveal the difficulties and key points of global product design. And introduce a set of effective "design strategy", combined with classic cases, detail how we improve the user experience while helping the business to maximize business value.

1. Industry insight and business background: the development status & Characteristics & restrictions of Internet business
1.1 Take applied ecological products as an example to compare domestic and international differences
1.2 Why is global product design more difficult
1.3 Growth and experience challenges for global products

2. Introduction to "Design Strategy" : How to balance growth and experience
2.1 Case background: Product introduction of GetApps, an international application store
2.2 Method of "Design strategy" :
· The first step - requirements analysis: clear design objectives and strategies
· Step 2 - Indicator definition: Identify measurable key indicators
· Step 3 - Design exploration: Provide design solutions that can influence metrics
· Step 4 - Decision and review: Choose the highest potential design solution
· Step 5 - Validation and Optimization: Validate growth metrics and experience metrics

3, the first step - demand analysis: how to clarify the design objectives and strategies
3.1 Determining Service Requirements
3.2 Determining User Requirements
3.3 Determine the problem to be solved

4, Step 2 - Indicator definition: How to determine measurable key indicators
4.1 Define methods for measuring indicators
4.2 Determining Service data Indicators
4.3 Search for experience value indicators

5. Step 3 - Design Exploration: How to provide design solutions that can influence indicators
5.1 Preparation of divergent design
5.2 Explore the design implementation scheme

6, Step 4 - Decision and review: How to choose the highest potential design scheme
6.1 Production and research decision-making: ensure that the expected goal is reached
6.2 Specification review: in line with the universality of the design scheme
6.3 Multi-dimensional co-audit: control quality and avoid risks

7. Step 5 - Validation and Optimization: How to validate growth metrics and experience metrics
7.1 Verifying Indicators and validity
7.2 Reuse of cases and methodologies
7.3 Scheme optimization and closed loop

8. Case interaction and other presentations

1、Workshop introduction: Ice breaking session and workshop background introduction
2、Design approach Sharing: A global approach to universal design that embraces both growth and experience
3、Case analysis: This paper introduces the specific case of GetApps products in the international application store
4、Practice interaction: Group propositions for the design of related topics
5、Q&A session: Free exchange and discussion

1、Beginner/intermediate product Designer, Interaction Designer, User Experience Designer, Visual Designer
2、Overseas Internet products related practitioners
3、Practitioners interested in the field of overseas Internet products

1、Learn how Xiaomi's international app ecosystem products balance growth and experience
2、Master the design thinking and reconciliation method of global common design cases
3、The handbook "Multilingual High Frequency Problem Design Guide" was obtained