Prosperity of Commerce and Community: Experience in Commercial Design of Tieba

Commerce is a challenge that every community faces. Community products often have huge traffic and active users, but why is it difficult to have a comprehensive understanding of a business model? The fundamental reason lies in the fact that as communities, each community has a different tone and user group, which leads to a lack of shortcuts for commercial monetization and an extreme reliance on tailoring.
There is no fixed design pattern to follow. In the process of serving Baidu Tieba, we realized this is a great opportunity - it is an excellent opportunity for the designer's role to move from support to advocacy, and from the background to the front desk.
I will share with you the story of our designers leading business experience design on Baidu Tieba in the workshop:
1. Brand design: How to define a unique member brand style that can impress target users?
2. Improve payment: Taking Tieba members as an example, how can designers seek to improve commercial conversion on the long chain?
3. Find out design opportunities: As a designer, how can you quickly understand the general marketing ideas of an industry and combine them with your own product characteristics?
4. Design marketing plan: Facing sales, how can designers produce a marketing plan that can touch customers?
5. Business Experience Design Thinking: How to have a complete set of business experience design thinking, so as to connect and integrate discrete design opportunities?

1、Workshop Introduction: Theme Background and Content Summary
2、Method Explanation: Differentiated Commercial Brand Design Methods
3、Method explanation: Enhancing the conversion of long-term commercial product chains
4、Method explanation: Precisely select the entry industry for commercial marketing
5、Method explanation: Let's go, sell your creative proposal to the business and customers
6、Practical interaction: Group and select different industries, and find their commercialization opportunities in community products

1、UI, UE, and brand marketing designers with over 3 years of experience
2、Product Manager, Product Designer
3、Internet practitioners, you who are interested in entertainment, community, commercial cash flow and other fields

1、The general ideas of commercial brand design can help you avoid detours and take shortcuts in commercial brand design
2、Practice the methodology of exploring business design opportunities, gain insight into the marketing essence of the target industry, and be able to organically integrate with one's own products
3、Meet colleagues who share the same interest in commercializing entertainment, community and other products as you, and ignite creative sparks with them