Refined Scenario Design Empowers Business

At present, in the face of the challenges of slowing economic growth and declining demographic dividend, improving product competitiveness has become crucial. Designers play a key role in connecting user needs with business goals and must find effective design practices to meet the individual needs of users. I will share why scenario-based design is the key to enhancing product competitiveness, introduce its design methods, and demonstrate how to apply scenario-based design to upgrade product experience through the case of Didi. Finally, through group interaction, we will let the participants personally use the scenario-based design method to complete a design scheme.

The contents are summarized as follows:

1, why do scene design
1.1. From the perspective of external environment, how to improve the competitiveness of products
1.2. From a user perspective, how to impress and retain users
1.3. Through scenario-based design, we can meet the differentiated demands of users in different scenarios and continuously improve the competitiveness of products

2. What is scene design
2.1. Scenario-based design method
2.2. How to disassemble the scene and gain insight into the differentiated demands of users
· Disassemble the human dimension, time dimension, space dimension and process dimension of things to find differentiation
2.3. Return to business requirements, disassemble business objectives, and design feasible plans
· How to find the design direction
· Implementation path of the design
· The right time for the user to see

3, Didi "friends" scene design case sharing
3.1. Leisure entertainment multi-person travel scene design background
3.2. Application of scenario-based design ideas in the project

1、Workshop introduction: An overview of the content
2、Concept explanation: scene design method
3、Case analysis: Didi "friends" scenario-based design case sharing
4、Practice and interaction: Group workshop, using scenario-based design thinking to make scheme design
5、Open Q&A: Free exchange in the Q&A session

1、Beginner/intermediate experience Designer
2、Beginning/intermediate product manager
3、Experience industry practitioners, as well as those interested in the field of user experience

1、What is Refined scene Design
2、How to combine the scene fine mining user needs
3、How to meet the needs of users and business objectives, how to find a design path