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Ge Feng
HONOR
Head of UX Design
He is currently the head of HONOR UX Design Department, leading the user experience design work of HONOR MagicOS. Adhering to the DESIGN concept of FLOW DESIGN, people-oriented, to create intelligent, interconnected, ecological, and better understand your MagicOS. He was the head of Huawei Terminal UXD Beijing design team, the head of 360 mobile phone user experience Design department, and the design director of EICO. 15 years of user experience design work, participated in and led the design of mobile applications, intelligent terminals, sharing economy and intelligent cockpit of many domestic first-tier companies.
Design concept: Design is to creatively solve problems, make beyond the user's expectations of the experience, without increasing the burden of the user's use of the premise, to provide natural and intimate services, so as to occupy the user's mind.
HONOR MagicOS, Built for Intelligence
By integrating AI technology, MagicOS 8.0 realizes the human-computer interaction of intention recognition for the first time, marking the birth of a new generation of human-computer interaction revolution, creating a human-centric platform-level AI experience. This innovative operating system is used in the Honor Magic V2 RSR Porsche design, which won the GLOMO Best in Show Award at MWC 2024, becoming the first Chinese high-tech company to win this honor in five years, demonstrating its influence on the global innovation stage.
This talk will explore how, in the new era of AI, intelligence can evolve and technology experiences can be empowered through design. The content will focus on intent-based interactive transformation and AI-enabled technology aesthetics, providing an in-depth introduction to the design thinking and exploration behind MagicOS 8.0.
The main contents of the speech include:
1. Intelligent evolution: from traditional human-computer interaction to intelligent human-computer interaction
1.1 Three stages of human-computer interaction evolution: Discuss the changes of human-computer roles and design paradigms, and reveal the development trend of interaction design.
1.2 The Next Generation Interaction paradigm: introduces the intent-based design paradigm and looks forward to the new direction of human-computer interaction in the future.
1.3 Case analysis: Through the cases of Honor arbitrary gate and Honor Smart capsule, the application and effect of this paradigm are analyzed concretively.
2. Science and technology aesthetics: AI enabled user emotional expression
2.1 Concept and principles of system visual design: The concept and principles of system visual design enabled by AI are expounded, highlighting the combination of aesthetics and functionality.
2.2 The ability to bring people a good feeling: Discuss the thinking of personalized emotional expression design, and emphasize the user experience in design.
2.3 Case analysis: Through the cases of Honor Magic lock screen and Magic V Flip, show how to improve user emotional experience through design.
1、Learn more about Honor's intent-based intelligent human-computer interaction design paradigm
2、Understand the design process and application of Honor arbitrary door, smart capsule and other cases
3、Master the system personalized design method under the wisdom of enabling
4、Understand Honor's thinking and practice in system aesthetic design
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Glory Magic lock screen
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HONOR Magic V flip Fashion change theme
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Honor arbitrary gate
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Key points of experience for intent-based design
