Innovate Electronic Vehicle Retail Experience To Drive Business Success

With the evolution of new energy vehicles, the car is more and more like a mobile phone and has become a digital product. As a result, the sales experience in stores is not limited to traditional shopping, but also includes the sale of autonomous driving and smart car functions. These innovations further enhance the shopping experience for consumers, and businesses need new ways to sell.

Sales experience By seamlessly integrating digital technology with physical stores, customers can shop like never before. For example, by connecting to a product through an app or device, customers can easily access detailed information, reviews and recommendations about the product to help them make more informed purchasing decisions. At the same time, digital products can also provide an immersive shopping experience through virtual reality (VR) or augmented reality (AR) technology, enabling customers to test drive or experience product features without leaving the store.

In addition to this, digitization can also provide more marketing and promotional opportunities for stores. Through intelligent data analysis, merchants can better understand customers' shopping preferences and behavior patterns, and then accurately target promotional activities and promotional content to improve sales conversion rates and customer loyalty. In general, the store sales experience of digital products not only provides customers with more convenient and personalized shopping choices, but also brings more marketing and business opportunities for enterprises, which is an indispensable part of modern retail industry.

This workshop will delve into the current and future trends of the tram market and understand the needs and preferences of target consumers through market research and data analysis. At the same time, cultivate the framework of thinking outside the traditional, and use innovative thinking to explore a new model of trolley retail experience. Participants will learn how to design shopping environments and service processes that meet the needs of trolley users and enhance the user experience. In addition, the course will cover how to integrate the latest technologies, such as artificial intelligence, big data, etc. into the tram retail experience, and how to develop effective business strategies to achieve commercial success of the tram retail experience. Through workshops, we combine theoretical knowledge with practice to enhance our creativity and problem-solving skills.

1、Workshop introduction: Ice breaking and brief introduction
2、Theoretical explanation and Case study: Innovative retail experience design methods, insights, and design principles
3、Theoretical explanation and case analysis: practical case analysis of intelligent vehicle and tool demonstration
4、Group exercise
5、Summary review
6、Free quiz

1、Innovative retail explorers: Eager to be at the forefront of retail experience, and want to deeply understand the breakthrough and innovation of automotive companies in retail experience in the past three years
2、AI Intelligence/Data addicts: Learn how to use consumer data in sales and see how smart software can empower sales
3、Service design enthusiast: Have a preliminary understanding of service design, and want to understand the application method in the automotive industry

1、Industry knowledge: Understand the transformation of Chinese auto companies' retail experience in the past 3-5 years
2、Case application: store experience index design and test drive experience design of deep learning vehicle from the case
3、Experience Design Methods: Principles and methods of retail Experience & Service design
4、Retail innovation is applied in other areas: through sharing, networking, brainstorming, applying what you learn to your own industry