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Li Tianyuan
Xiaomi EV
Head of Design
Chief designer and General manager of design of Xiaomi Automobile. Responsible for the design of Mi Car SU7 and the design of Mi car series. Vice Chairman, Design Committee, Xiaomi Group. Joined Xiaomi in 2021, technology integrates art, aesthetic from the intuitive design concept.
In 2012, he became the first Chinese car designer to join BMW, and in 2016, he became the senior exterior design expert of BMW i/m brand. He is currently the only Chinese designer whose information is retained by the BMW Museum in Munich. During my tenure, I participated in car design and development projects under many brands, including BMW, MINI, Rolls Royce, etc.
He was responsible for the design of the BMW iX electric flagship SUV, re-establishing the new generation of BMW i brand design language. As the chief exterior designer, i am responsible for the 2021 BMW i Vision Circular concept car, which is an important turning point for BMW to start a new electric digitalization and redefine the future direction of BMW's digital double kidney. In addition, he was also responsible for several projects such as the 2019 BMW 5 Series mid-term revamp, X5 Hydrogen SUV, and the Shanghai concept design development phase of the new 7 Series.
For the feeling and understanding of the relationship between people and cars, he believes that car design should not only stay at the visual sensory level, but should start from the needs, understand the needs, understand people, cars and people are emotionally connected. I believe that in today's era of severe design homogenization, finding the essence of automobile design and aesthetic foundation is the key. Only by avoiding the trend to do design, can we have the sustainability of time. Aesthetics is like a constant circle, and sometimes you need to look back to go forward.
Resonance Design -- Taking Xiaomi SU7 Design as an Example
When we gaze at a piece of design, what makes our hearts resonate with it? Is it the shape, the color, or the emotion it conveys?
Design, especially resonant design, is a process of artfully blending science and art. It not only seeks to be visually attractive, but at a deeper level, it seeks to resonate with the inner world of the user. This kind of design is not simply to cater to individual preferences, but to deeply understand and meet the common aesthetic needs and emotional experience of mankind.
So, in the journey of design, how do we make choices? Which elements should be kept and which should be discarded? What kind of decision-making logic is hidden behind this? Whether it is the choice and decision of exterior design language, as well as the control and decision of color design, what logic and way should be carried out according to?
In this talk, we will explore this process using the SU7 project as an example. Share the interaction, resonance and common aesthetic that design and people establish. SU7 is not just a piece of work, it is an attempt to establish a deep connection with people. Its design language, from the lines to the texture, from the proportions to the layout, every detail is designed to inspire people's inner resonance. Designers know that true empathy comes from understanding people, so they incorporate deep insights into human behavior, psychology, and even sociology into their designs.
1、Learn more about the design story behind the Xiaomi SU7;
2、Master resonant design thinking, how to incorporate intuitive aesthetic ideas into designs, and how to create designs that stand the test of time.
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Xiaomi SU7
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Xiaomi SU7
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Xiaomi SU7
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Xiaomi SU7
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Xiaomi SU7
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Xiaomi SU7
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Xiaomi SU7
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Xiaomi汽车设计团队合照
