AI+Design Thinking - Exploring Design Opportunities with Commercial Value
Speaker
  • Xu Lingyun Xu Lingyun Lexin General Manager of Design Department

    She is currently the general manager of the Design Department of Lexin technology company. She leads Lexin in the revision of leapp 6.0 and 7.0, making Lexin APP a milestone in the industry, at the same time in the promotion of brand ideas for new products to provide innovative ideas played a very good help. She focuses on integrating business values into design, with a people-centered approach to innovation. She has worked in Tencent as the design director and senior designer of Caifutong, wechat Pay, one of which is a member of the pioneering team, 0 to 1 turns on the mobile Internet O2O design solution. She has led the design of wechat Pay X mcdonald's flagship store, wechat Pay X Hokkaido Airport flagship store, wechat Pay X Wangfujing flagship store and hundreds of wechat pay flagship store landing. She leads the design of smart retail solutions, Smart Parking Solutions, smart medical solutions and hundreds of other industry solutions.

    Design concept: the design that does not bring commercial value, is not the design of true meaning.

AI+Design Thinking - Exploring Design Opportunities with Commercial Value

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Session B4
Meeting room 5F报告厅
Time 12/22 14:30-17:30
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

With the advent of the AI era, more and more AI design tools have become our design assistants, just like we have an excellent design team around us. Therefore, the impact and significance of good design on business value becomes particularly important. Design is no longer just a game of sense of form, but the expression of internal cognition, on the other hand, this expression will also affect the success of business. So, how to seize the design opportunities of business success or failure?

In this workshop, I will take design projects such as the e-commerce platform and smart parking lot as examples to explain how to gain insight into opportunities in commercial design, help designers create unique design perspectives, and help design become a real design that can bring commercial value.

The main contents include:
1、Insight into design opportunities from "data"
1.1 Difference and combination of user data and business data
1.2 In the case of installment e-commerce, how to gain insight into the differences from user data
1.3 How to turn differences into design opportunities
1.4 Real case analysis

2、Insight into design opportunities from "human nature"
2.1 What characteristics of human nature are related to design
2.2 Design opportunity points that the user cannot express will be unconsciously revealed from the behavior
2.3 Methods of insight into user behavior
2.4 Practical case analysis of wechat Payment smart parking lot

3、Create a unique design perspective for designers
3.1 Designers' unique design perspective is the core design competitiveness in the AI era
3.2 Can Design solve all problems?
3.3 What is the essence of design? How to better use AI for design?

4、What changes will the design cooperation model in the AI era bring to designers
4.1 The design cooperation model in the AI era will undergo subversive changes
4.2 What are the design capabilities and models in the AI era
4.3 How should we become designers in the AI era

Structure and Agenda

1、Workshop Introduction: Self Introduction and Content Overview
2、Concept: AI era, design can seize business opportunities point to become particularly important
3、Case sharing: Taking phased e-commerce, smart parking and other design projects as examples, this paper explains how to gain insight into opportunity points in commercial design and summarizes it as a methodology for sustainable verification
4、Practical interaction: Provide an example and group discussion on insights into key design opportunities
5、Open Q&A: Free communication in the Q&A section

Target Audience

1、3-5 years interaction designer, experience designer
2、Product Manager, design manager
3、Internet entrepreneurs, people interested in the field of AI

Participants Benefit

1、Learn and apply creative thinking in design
2、Understand how design generates business value
3、Participate in the discussion of new design patterns in the AI era

Work Case
  • Exploration of Design Patterns in the AI Era
  • Cognitive layer by layer iterative design method
  • WeChat Payment Industry Solution Cases
  • A case study of commercialization of installment e-commerce payment methods
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  • Exploration of Design Patterns in the AI Era 14
  • Cognitive layer by layer iterative design method 24
  • WeChat Payment Industry Solution Cases 34
  • A case study of commercialization of installment e-commerce payment methods 44
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