Design in the New Business Environment
  • Liu Xihui Liu Xihui The Hong Kong Polytechnice University Assistant Dean, Doctoral Supervisor

    She is an associate professor of design management, business model and Design Policy at the Hong Kong Polytechnic University. She has founded Haohan Product Design (Shanghai) Co. , Ltd. , and led the team to complete hundreds of design projects. In the field of design management, she created the evaluation model of enterprise design competitiveness and adopted it in European countries. In the field of business model, she has successfully created a product home with other commercial cases, leading the industry transformation. In the field of design policy, she is a principal researcher on the Chinese Academy of Engineering National Innovation Design Strategy Project and the author of the Made in China 2025. She has published nearly 100 works and articles, is the president of the International Design Institute conference and the initiator of the Chinese university design doctoral forum.

Design in the New Business Environment

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Session S7
Meeting room 设计殿堂·剧院
Time 12/21 13:30-17:00
Type Speech
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

Are today's designers and design firms aware of the challenges of the new business environment? How many of you are fully prepared for this?

Our designers learn knowledge and experience from the traditional business and economic environment, that is, a relatively stable and clear environment. In this traditional system, the profession, function, division of labor and purpose of design are relatively clear. These knowledge and experience are not enough to face the new business environment. Volatility, uncertainty, complexity, and ambiguity are the hallmarks of today's business environment, as well as of what we call the entrepreneurial ecosystem.

What is the design required for a business within the startup ecosystem? Through a series of studies, we present the shortcomings of existing design services and design capabilities in the face of these challenges, and also point out the direction of the new generation of designers.

Through the international design ladder model, we compare the different requirements of design roles in the two business environments with specific data, and intuitively outline the new development goals of design for everyone.

Participants Benefit

1、Understand the challenges of the new business environment
2、Improve the ability of design service
3、Outline the new development goals of the design

Work Case
  • The Design Ladder x Design Demands
  • The Design Ladder Concept
  • Background:Design as Driving Force of Innovation
  • The Design Ladder
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