The Transfer of Industrial Competitiveness and the Role of Designers
  • Xin Xiangyang Xin Xiangyang XXY Innovation Founder

    He is the founder of XXY Innovation, Tongji University professor and Guangzhou Academy of Fine Arts of the design thinking and social technology systems design institute, he is a visiting professor and well-known Chinese alumnus of the West China Clinical Medical College, including Taiwan Practice University and Sichuan Fine Arts Institute Carnegie Mellon University.

    He is a top international expert in the fields of interaction, experience, service and so on. He is also a judge of international interaction design competition, Japanese G-Mark, Red Star award and so on, he was the dean of the School of Kangnam University design and the founder of the Interactive Design Department of the Hong Kong Polytechnic University. He has provided consultancy services to the American State Post Bureau, the Hong Kong Applied Science and Technology Research Institute, Huawei and Changhong, he has won the "Voice of the future of interaction design" award, the second prize of the State Education Achievement Award (twice) , the gold medal of the Guanghua Longteng Chinese design contribution award, the "40 Chinese designers in the 40 years of reform and opening up" and the "70 Chinese designers in the 70th anniversary of the founding ceremony of the People's Republic of China".

The Transfer of Industrial Competitiveness and the Role of Designers

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Session S12
Meeting room 大会堂A
Time 08/04 13:30-17:30
Type Speech
Language Mandarin
keynote content
Content Introduction

In the context of ever-changing times, the design industry is also undergoing earth-shaking changes. So, where are the main design battlegrounds of the future? How should designers define their role? This talk will discuss this topic with you.

In this talk, the first topic we will discuss with you is "the impact of industrial development trends on the design industry". With the rapid development of science and technology, emerging industries such as artificial intelligence, virtual reality, and the Internet of Things are gradually becoming new engines of economic growth. These new technologies not only change the way people live, but also bring great opportunities and challenges to the design industry.

Second, design thinking, as the central thread linking the causal relationship between product and strategy, will also play an increasingly important role in future design. Design thinking is a user-centered methodology that emphasizes problem solving and innovation. It can help designers better understand the market needs and customer expectations, so as to improve the competitiveness of products and market share. Therefore, future designers need to have stronger design thinking ability to cope with the increasingly fierce market competition.

Finally, opportunities and paths for designers to break through career bottlenecks are also topics we need to pay attention to. With the development of society and the progress of technology, designers also need to constantly learn and update their knowledge and skills in order to adapt to the needs and changes of the market. At the same time, cross-border cooperation and innovative practice are also important ways for designers to break through career bottlenecks. Only by constantly exploring and trying new fields and technologies can we maximize our self-worth.

Participants Benefit

1、Understand the future design trends and development direction to develop a forward-looking and competitive business strategy
2、Have stronger design thinking ability, better understanding of user needs and market trends, improve product competitiveness and market share
3、Constantly learn and update knowledge and skills, adapt to market needs and changes, to achieve maximum self-worth
4、Explore and try new fields and technologies, cross-border cooperation and innovative practices, break career bottlenecks, and achieve personal growth and development

Work Case
  • Speech scene
  • Design thinking and strategic method
  • Connect man and nature with ropes.
  • From Forestation to Culture Building
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