Speaker

Nicolas Cinguino Blank (Shanghai) Co.,Ltd Strategic Lead
One of the founders of Blank (Shanghai) Co.,Ltd is a multicultural design management expert in brand building and development. Specializes in design strategy, Chinese consumer insights, user experience design (UED), co-creation workshops, public speaking and cross-cultural cooperation, etc. BLANK aims to bring together the best experts and complementary fields in order to provide the highest level of strategic thinking and creativity for a country still exploring the design process, capable of merging various design disciplines and providing concrete, Actionable solution. Company customers include: Logitech, Panasonic, Midea, Hisense, Bisheng, Vorwerk, Hello Paris (Paris Airport Shuttle), etc. Nicolas Cinguino has been invited as a jury member for many international design awards, including the 2018 Red Star Design Award and the 2020 Canton Fair Design Innovation Award.

As a team, BLANK combines design and business thinking and strives to create the perfect environment for innovation in China.

Best practice ｜AI tools in product service strategy design

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Session C7

Meeting room 线上Online

Time 12/30 09:00-12:00

Type Workshop

Language English

Direction Design Management

keynote content

Content Introduction

With the explosion of many AIGC (AI generated content) products like Chat GPT and Midjourney, there is no doubt that artificial intelligence will revolutionize all industries and the way we work, and the design industry is no exception. With the arrival of new production methods, how can we as designers take advantage of this new way?

By using AI, it can help designers analyze data quickly to make faster decisions, it can help designers automate tedious tasks, and it can provide insight into client behavior so we can focus on more creative tasks. AI has completely reshaped the way productivity is done, and the important thing is not to beat AI, but to work with it to build a better world.

In this workshop, we will discuss how to use AIGC products to better assist designers in their work and how we can use it in our daily work.

The workshop covers:
1、How to use AIGC tools in different design stages
1.1 Introduction of AIGC tools
1.2 Tips for using AIGC tools
1.3 The use of AIGC tools in different design stages

2、What capabilities of the designer can not be replaced by AI
2.1 AIGC tool capabilities
2.2 Designer's ability
2.3 AIGC VS designer
2.4 Designer's future ability development

Structure and Agenda

1、Summary of the background of the topic
2、Tools introduction: the practical application of AIGC
3、Case sharing: how we use AI in our work
4、Practice session: Using AIGC tools to create a prototype
5、Summary and Reflection
6、Q&A

Target Audience

1、Mid / senior innovation designers
2、Mid/Senior Product Managers
3、Mid/Senior Service Designers
4、Mid/Senior UX designers
5、Industry workers who are curious about AIGC tools and want to apply them in their design work

Participants Benefit

1、Understand how to seamlessly connect AIGC tools to your daily design work
2、Understand how to use AIGC tools to make prototype quickly
3、Master the application of AIGC in real design projects
4、For your design projects to improve efficiency

video introduction

Work Case

Silver Age Market Insight Report: Efficient data collection and analysis, visualization and natural language generation with the help of AI
After defining the insight direction, we used ChatGPT to help collect data and case studies to validate and enrich our insight direction
Midjourney was used to test different prompts to generate the most relevant portrait of the silver age group for the report
Utilized copy.ai to help us generate the most appealing phrases and tone of voice for business people, highlighting the personalization of the report