The Green Design of Internet Industry

Green and low-carbon development is the trend of the world, and China has also made a commitment to carbon peak and carbon neutral. As an element in the process of social change, design should also seriously consider the relationship between human beings and the environment. The Internet industry is the sixth-largest power consumption industry in the world. As a designer in the Internet industry, how to adapt to the trend of social development, take social responsibility to play a role, and put green practice into work?

Through this workshop, we will combine the design language of Cecloud and other brand transformation cases to share how designers achieve more energy-saving and ecological design from the perspective of design methods, brand design, experience design, and front-end performance, and improve designers' social responsibility and competitiveness.

The specific contents learned in the workshop include:
1. Understand the impact of green and low-carbon environment and design on the environment
1.1 Recognition of green and low-carbon environment
1.2 Understand the impact of design outputs (Internet products, printing, etc.) on the environment

2. Practice green design
2.1 Green innovation of design method
2.1.1 Lean Canvas -- Green thinking exists at the beginning of product establishment
Customer Journey -- Pay attention to the carbon footprint of each contact point

2.2 Eco-branding
2.2.1 Logo -- Simplify the complex
2.2.2 Color -- Choose consumption reduction color
2.2.3 Font -- Variable font to save space
2.2.4 Illustration -- Remove redundant decorations and retain the core
2.2.5 Image - Lighten the image weight
2.2.6 Packaging -- Keep the core and give priority to environment-friendly materials

2.3 Green innovation in interaction design
2.3.1 Reasonable Deletion
2.3.2 Hide when necessary
2.3.3 Hierarchical organization
2.3.4 Smart transfer

2.4 Front-end green improvement
2.4.1 Page loading speed
2.4.2 Improving search efficiency
2.4.3 Image optimization
2.4.4 Code optimization

3. Looking into the future of green design: Discussion on green design standards

1、Workshop introduction: ice-breaking, brief introduction of content
2、Background, concept presentation: green development trend at home and abroad, the value of design in green and low-carbon
3、Case study: To share the specific practice of green design in brands and web pages
4、Practice interaction: group discussion, green design practice, explore development ideas
5、Q&A
6、Summary & Review

1、Full stack designer / brand designer / Experience designer
2、The front-end development
3、Design Manager
4、Internet practitioner

1、Help designers to establish green design thinking
2、Master green design ideas and methods
3、Strengthen the connection between designers and society