He has 7 years of experience in user and market research, and is currently working at Baidu, with rich research experience and deep understanding of the silver-haired population, the sinking population, and the young population. The research results on the text layout standard of age-appropriate design have been adopted by the group standard of Age-Appropriate Design Requirements for Mobile Internet Applications issued by China Association of the Aging Industry, and the related papers have been accepted by Chinese core journals.
Design philosophy: Collaborative product growth based on in-depth user research.
A good set of design standards can not only help designers improve efficiency and reduce work costs, but also provide users with a better experience that meets their needs. This course will introduce how to develop a set of design standards that meet users' needs and are practically usable through desktop research of academic/industry materials and scientific and rigorous user research, using age-appropriate text layout design as an example.
Through this workshop, participants will be able to grasp the research ideas and methods of design standards, enhance the ability to design research solutions based on product characteristics, and learn about the latest research results in the field of age-appropriate typography.
The specific contents that will be learned in the workshop include
1. Characteristics of design standards and research ideas
1.1 The problems to be solved by design standards: user problems and product problems
1.2 Types of design standards: text standards/layout standards, etc.
1.3 Ideas for building design standards: based on existing industry and academic information, carry out experiments with research suitable for application scenarios
2、Desktop research of design standards
2.1 Existing standards in the industry: national and industry standards
2.2 Academic research findings: sources and analysis ideas
3、Design standards for the use of research experiments
3.1 Program design of design standard experiments: experimental scenarios and evaluation system construction
3.2 Data analysis of design criteria experiments: significance testing methods & descriptive analysis
3.3 Difficulties and solutions in designing standard experiments: controlling or not controlling variables
4. Age-appropriate design criteria: text layout solutions for different scenarios
1、Introduction to the workshop: Overview of the contents
2、Research ideas and methods explained: combined with actual cases, explain the process and difficulties of building design standards
3、Results Sharing: The latest research results in the direction of age-appropriate typographic design standards
4、Hands-on interaction: Program design practice for group work on design standards research
5、Q&A
1、User Researcher / Visual Designer / Interaction Designer / Product Manager
2、Internet practitioners who want to upgrade their products with age-appropriate design
3、Other Internet practitioners who want to improve user experience by building design standards
1、Acquire the ability to build design standards from 0 to 1 through user research
2、Obtain the latest research results, which can be applied to guide other reading app text layout adaptation upgrade