Speaker

Lora Du,OPPO的UX Research Expert Lora Du OPPO UX Research Expert
Lora is a UX research expert at OPPO , she has 15 years of UX related experience in leading company within the mobile industry, including 12 years of user research experience. She is familiar with the user research methodology throughout the R&D process, specializing in trends & user insights, constructing experience measurement methodologies, and using scientific research methods to support business success in all phases of the R&D process. Currently，Lora is currently responsible for the software ColorOS user experience analysis, leading the team to support the product launch, building and optimizing the whole chain of software research，including user insight analysis, human factors research, and user experience evaluation, etc. With her team, they have formed scientific standards and specifications in the direction of experience research such as system fluency and folding screen input, helping to increase the software experience competitiveness of popular products such as Find N products.

Design concept: user experience is the combination of science and art

How to Guide Product Design With Experience Measurement Method

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Session A1

Meeting room Undetermined

Time 12/29 09:00-12:00

Type Workshop

Language Mandarin

Direction User Research

keynote content

Content Introduction

Due to the lack of systematic methods in the early stage of product design, the planned features do not meet the needs of target users, the designed experience paths do not meet users' operational intuition, and the design and acceptance stages lack clear experience traction indicators.

In this workshop, participants will learn how to develop experience metrics in the product planning stage through a professional approach, so as to optimize the positive experience in the subsequent product design and acceptance stages.

The core contents learned in the workshop include.
1. What is product experience metrics
1.1 Why do we need to develop product experience metrics?
1.2 What stage of product experience metrics is needed

2、The construction method of product experience metrics
2.1 Determine the portrait of product target users
2.2 Define the high frequency contact path and key tasks between users and the product
2.3 Develop key indicators for product evaluation

3、Application scenarios and value of product experience metrics
3.1 Integration of product experience metrics with the whole process of product development
3.2 Application cases of product experience metrics in each stage

4、Resource input and reliance of product experience metrics activities
4.1 Key actions/tasks/outputs/participating roles/execution cycle

Structure and Agenda

1、Icebreaker: theme introduction, background introduction
2、Theoretical explanation: Explain the methodology
3、Case: Project practice case explanation, experience sharing
4、Practical interaction: out of relevant topics, combined with methodological practice exercises
5、Q&A

Target Audience

1、Middle and senior user researchers, experience management related personnel
2、Senior Product Planning Manager
3、Mid to Senior Experience Designer
4、Mid to Senior Test Manager

Participants Benefit

1、Help user researchers build systematic research ideas
2、Help product planning managers clarify how to systematically disassemble requirements in the pre-planning stage
3、Help designers clarify design goals and positive traction design
4、Help test managers define test metrics upfront

video introduction

Work Case

Combination of experience measurement and the whole process of product development
Experience indicator case
Case of user portrait layering
User requirement description case