Xu Hao started to work for tencent in 2007, serving QQshow, Qzone, QQ music and tencent e-commerce successively. Joining JDC UED in 2014, the senior director for the JDC brand innovation department, focusing on the content and IP brand operation in the field of e-commerce, as well as deeply participate in the brand update, IP cooperation operation, and IP role creation project of JDC