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Tong Huiming
Guangzhou Academy of Fine Arts
Professor
Professor of Guangzhou Academy of Fine Arts, founder of BDDWatch. Former Deputy Director of the Industrial Design Teaching and Guidance Sub-Committee of the Ministry of Education, and international jury member of the Japan G-Mark Award 2017-2021. Nearly 40 years of industrial design observer, educator, practitioner, founder of the Brand Driven by design (BDD) concept.
He is an educator, practitioner and observer of the industrial design industry. He proposed the concept of Brand Driven by Design (BDD) in 2017, and founded the research platform BDD WATCH (Brand Driven by Design) in early 2018. Fully promote the innovation and brand practice of the concept of "technology + design + business", practice the truth in the development and integration of art and business, and interpret the essence of a better life. He has been committed to promoting the development of industrial design in China, has written more than 200 articles, designed nearly 100 pieces, and served as a judge for many domestic and foreign design competitions. In this exchange, Professor Tong Huiming shared his understanding of industrial design during his teaching career, as well as his insights into this industry during his decades of design practice.
Define Design Leadership
Design is becoming leadership.
Maria, the former director of user experience at Facebook, made a neat prediction in a 2017 speech: “Design Leadership is the quality of a new generation of leaders. Design thinking is critical to building, reviving, or reshaping the next generation of great companies.” MIT has also launched a new master's program in Integrated Design and management in the past few years, with the primary goal of developing“Human Center design plus leadership.”. The teachers and students of this course come from engineering, business, and design backgrounds, created to meet the world's demand for consumer product innovators and to promote the learning and development of extraordinary innovation leaders.
Over the past decade, many BDD brands have emerged in the world, which are highly concerned by the market, consumers and capital. One of the most iconic and well-known examples of apple, the world's most valuable company, is Jobs and Ivey, an innovative entrepreneur and a talented industrial designer, their close collaboration is seen as the soul of Apple's innovation. Jobs, who died in 2011, left apple a very important legacy:
The first is the design-driven brand gene, in which ceos who share design thinking work closely with cdos to shape the innovation gene of the Apple brand.
The second is: the construction of hardware, software, content services closed-loop user experience chain.
Through the BDDWATCH research platform, I will illustrate this concept. More exciting content, will be in IXDC2023 International Experience Design Conference with you to share, please stay tuned!
1、Cognitive design concept and practice are constantly breaking the boundary of the great changes in the era.
2、Understand the definition, mission, core elements of design-driven brand and the conditions of design-driven entrepreneurship.
3、To grasp the great opportunities of China in the context of the great changes in the world, and identify the direction of personal growth in the future and the advantages of potential.
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From design executive to achievement of the BDD brand
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Fully closed loop user experience chain
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Apple's innovative organizational change
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Design leadership is a trait of the new generation of leaders
