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Harvey Kim
Accenture
Managing Director of Greater China
Harvey Kim is a Managing Director of Industry Consulting at Accenture Greater China, with 22 years of experience in the industry. During his career, Harvey has provided business consulting services to global and Chinese big tech giants, focusing on business strategy, including experience design and business operating model design.
Harvey has been working and living in China with his family since 2007. He has been serving the expatriate business community in China through various events and providing advisory services to foreign businessmen who are doing business in China. With the experience and insights gained, he has published two books on how to succeed in Chinese business. Outside of China, he has studied, worked and lived in Seoul, Singapore, New York, and Lausanne.
Design Leadership and Globalization
Design must be profitable. I am not talking about pure art, but rather commercial and industrial design. Quite a few people easily get confused about the objective of commercial product design. The objective of the design is not to elicit reactions like "wow" or "cool" in order to garner more "likes" from the world. It's important to have a purpose behind the "like". If the design is done by a company that aims to earn money, it must make a profit.
A few years ago, when we had a high demand in the Chinese market prior to COVID, design itself was the main focus. Specially, product design was at the core of innovation. As long as your product has a creative design, you will capture people's attention and increase the likelihood of them making a purchase. Not anymore in the post-COVID era. Economy growth isn't like before; people are now more pragmatic than ever. Nowadays, besides the product itself, innovative design is necessary for (the eco-partner) operating system and develop the business model (or commercial model) in an innovative way.
However, if you aim to expand beyond China, the product, system, and business alone may not be sufficient. Quite a few Chinese businessmen sensed that the future of Chinese companies lies in globalization long before. No matter if it's for selling products in the market or sourcing supplies, we are aware of the numerous opportunities available outside of China. Hence, people are now talking more about globalization than a few years ago. But do we all really know what globalization means, especially to the people who care about design? Is it simply about hiring people, opening offices in other countries, and selling products? Would that be sufficient to become a global company?
This session will address how to build profitable designs for products, systems, and businesses through innovation, specifically for companies aiming to globalize.
1、Understand why profitable design is needed not only for products, but also for systems and businesses
2、Learn the fundamental reasons for going global, the significance for an enterprise, and the core capabilities required to become a globalized company
3、Learn how to develop an enterprise-level design approach to expand globally
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Travel with customers on their journeys
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A way to understand the customer
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Design the experience from the individual level, don't generalize about cultural differences
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The retail store should change the service model to adapt to the local customer's personalized needs
