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Liu Pingyun
Guangzhou Academy of Fine Arts
Professor、Doctoral Supervisor
He is the chief executive officer of the Beijing Winter Olympics mascot Bingdun Dun, the vice president (chair) of the Guangzhou Academy of Fine Arts School of Visual Arts and design, and the head of the Guangzhou Academy of Fine Arts Guangzhou National Advertising Industry Park He is the winner of the Guangdong May Day Labor Medal, the 2022 Baidu Boiling Point Person of the year, and the winner of the Guangdong advertising education “Outstanding Contribution Award”, he is China International“Internet +” Outstanding Innovation and Entrepreneurship Mentor.
He has long been engaged in the research of brand visual design, major projects hosted or participated in include IP image design for air show China, mascot design for the 2022 Beijing Winter Olympics, mascot design for the zero th Gymnasiade, visual system design for the 2019 World Cup, visual design for the 2019 Asian Food Festival, gift design for the central delegation to celebrate the 50th anniversary of the founding of the People's Tibetan Autonomous Region of China in 2015, and gift design for the central delegation to celebrate the 60th anniversary of the establishment of the Xinjiang Autonomous Region in 2015. He is the author of“Illustration design and application”, “Selling cartoons” and other books, published design-related articles, many works published in various newspapers, magazines and books. His works have been invited to participate in the guangdong-hong Kong-macao Bay area design exhibition 2018, “A better life”-Guangdong art exhibition 2020, “The Herald of the Times-guangzhou centennial of literature and art exhibition”(2021) , the Venice meta-universe Biennale 2022 and the fourth China design exhibition, the “Bingdun Mound” manuscript is on display at the National Museum of China and acquired for collection.
IP Empowers Brand Rejuvenation
With the rise of national tide, cultural tourism industry has entered a new 4.0 era. In this era, platformization and IP have become the main characteristics of the cultural tourism industry. The design and development of IP image has become an important means to promote the innovative shaping, transformation and development of brand culture.
IP image is an image with unique personality and recognition, it can represent the image of a brand or enterprise, and help the brand or enterprise to establish emotional connection with consumers. Through the design and development of IP image, the core value and cultural connotation of the brand or enterprise can be integrated into the image, so that consumers can better understand and identify with the brand or enterprise. In the cultural tourism industry, the design and development of IP image is also of great significance. By integrating regional culture, historical figures, scenic spots and other elements into the IP image, it can create an IP image with unique personality and recognition, so as to attract more tourists to travel. At the same time, IP image can also become a derivative of the cultural tourism industry, bringing more business opportunities and benefits to the development of the cultural tourism industry.
IP enabling brand renewal is an important trend in the current development of cultural tourism industry. In this speech, the speaker will explain how to better promote the innovation and development of the cultural tourism industry through the design and development of IP image, and bring better travel experience and cultural feelings to consumers.
1、Deeply understand the role of IP image in the cultural and tourism industry
2、Practical experience in learning IP image design and development
3、Exploring new ideas for innovative development in the cultural and tourism industry
4、Improve the understanding of travel experience and cultural feeling
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IP Design Collection
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Mascot Design for Guangzhou Asian Food Festival
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Joy City IP Design
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Silver Fireworks - Visual Language Research for the Winter Olympics
