Mobile Desktop Beautification for Users -- Design and Practice of MIUI International Theme Store
Speaker
  • Cheng Yanan Cheng Yanan Xiaomi User Experience Designer

    I am the user experience designer of Xiaomi International Internet, responsible for the experience innovation and design of Xiaomi international theme store. I focus on cross-cultural visual communication and cross-regional emotional design.

    Design concept: Cross-regional and cross-cultural groups have different usage habits. Only by deeply understanding the needs of local users and learning and understanding local culture can we design more popular products.

Mobile Desktop Beautification for Users -- Design and Practice of MIUI International Theme Store

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Session A7
Meeting room 303B
Time 08/03 09:00-12:00
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

With the popularity of smart phones, personalized design of mobile desktop has gradually become a popular trend. In the past, the home screen of a phone had only a few simple ICONS and wallpapers to choose from, making it difficult for users to personalize the look. However, with the development of mobile Internet and the continuous upgrade of smart phone functions, the increase of various applications and functions, people's personalized demand for mobile desktop is getting higher and higher. As a part of the software system, the personalized dress of mobile phone has become more and more the focus of mobile phone manufacturers and users. As a professional designer, it is very important to know how to meet the personalized needs of users in different regions.

Xiaomi, as the earliest mobile phone manufacturer to do the theme, the early variable theme is a major feature of MIUI. At that time, MIUI achieved the extreme degree of customization of the system interface, so that fans and users enjoy playing and talking about it with relish, and even think of MIUI can think of the theme. This personalized innovation gave MIUI an enviable reputation, and thanks to that reputation, MIUI grew in size and influence.

The speaker of this workshop will explain the framework of international design thinking, and discuss the design strategy, internationalization trend and future development of MIUI themed store in the context of globalization.

The workshop will share the following contents:
1、The importance of personalization for mobile phone manufacturers
1.1 Development milestones of Xiaomi themed stores
1.2 Overview of Xiaomi International theme Store data

2、Respect the individual needs of global users
2.1 From the first seed of Xiaomi's internationalization to 420 million + users of personalized business
2.2 Three steps of international design strategy
· Translation as a starting point
· More common design standards
· More intuitive visual communication
2.3 Revision of MIUI International theme Store
· Background and current situation
· Interactive thinking
· Final plan

3、Localization strategy and practice in personalized business
3.1 The importance of working with local teams
3.2 Holding and experience sharing of international theme competitions

4、The role of AIGC in mobile phone personalized business
4.1 The savage growth of AI and the value of designers
4.2 AI experiment of Xiaomi's overseas theme store
4.3 Application prospect of AI in mobile personalized business

Structure and Agenda

1、Introduction of the speaker team
2、Sharing of workshop content
3、Case sharing: process and experience of Xiaomi International Theme Competition
4、Practice: How can AI be applied to mobile phone personalized services by grouping propositions
5、Open questions and answers: Q&A free exchange

Target Audience

1. Preliminary/Intermediate product designer
2. Junior Product Manager
3. Beginner/intermediate visual Designer

Participants Benefit

1、How to think about the personalized theme platform of mobile phone in the context of internationalization
2、Understand the thinking and practice methods of international design
3、Understand the holding process of an international theme contest

Work Case
  • MIUI International theme store revamp
  • Overseas theme apps preinstalled on the home screens of more than 422 million MIUI users
  • Xiaomi international theme store scale
  • International Design Strategy Trilogy
  • Xiaomi international theme of personalized word-of-mouth logic
  • International theme store revision strategy
Guess You Like
  • MIUI International theme store revamp 16
  • Overseas theme apps preinstalled on the home screens of more than 422 million MIUI users 26
  • Xiaomi international theme store scale 36
  • International Design Strategy Trilogy 46
  • Xiaomi international theme of personalized word-of-mouth logic 56
  • International theme store revision strategy 66
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