Present senior user experience designer of Baidu TPG User Experience Division, responsible for multiple-purpose, multiple-platform product design and management of such businesses as Baidu enterprise office system, face recognition system and ERP system, engaged in user experience for over 10 years, served in such products and businesses as from CNTV, The Beijing News, National Geographic, LAVARADIO environmental music radio, Bank of China, China Construction Bank, among other products and businesses, with rich experience in ToB/ToC products design.
Design concepts：To correctly understand the workflow and user behaviors, highlight business logics, think deeper the business chain, enable promotion of full link efficiency via design, and advance business development and experience promotion.
As enterprises are increasingly dependent on technology, user experience design of ToB products will become many enterprises’ main competition edge. As ToB products feature a huge volume of businesses, complex functions, high professionalism, function orientation, centralized demands and quick iteration, more attention will be paid to product effectiveness. While ToB products involve more and more people, it’s better to complete the design via systematic organization and following an established workflow to ensure more efficient business and design development, organized arrangement and advancement.
By summarizing the design of Baidu ERP system products and that of over 200 backstage products of multiple business lines, the workshop will sort out and build backstage products design systems, share the processes of and ideas on system building and, in light of actual businesses, explain how to start with the core demand of promoting efficiency to design rigidly-structured, normative and unified framework systems to realize product design, development and operation in a modular way so as to promote the efficiency of product design and development. Meanwhile, practical designs will be taken as examples to explain how to promote efficiency based on the guidance of backstage products design system and on the success of it in real products.
By developing and using the design components database and constructing the design thinking and paths, this workshop aims to develop work methods that will promote team design efficiency and development efficiency, help designers take into consideration user experience basis and, supplemented with business mining, dig products’ differentiated advantages from convergent representations in light of business scenes and user characteristics so as to concretely resolve problems and design products to user’s satisfaction.
The workshop’s core links will be:
1. Thinking on advancing design development by promoting efficiency
1.1 Influences of informationalizaiotn on ToB product design
1.2 Influences of ToB business development and growth on design and development teams’ satisfaction modes
2. Design solutions under the component-based thinking
2.1 Paths and product of component-based thinking
2.2 Building of the component system evolution mode
2.3 Component-design concept of the point-line-plane design theory, and exhibition of how to use the point-line-plane design theory to build a components database design system by structural split and design of the design components database
3. Gradual building of middle-platform and backstage products design systems
3.1 Formation of component-based design language
3.2 Use design variables to link design components with design language, and display the specific ways and rules of using design variables with cases of design of products through the purchase system
3.3 Building and evolution of the middle-platform and backstage products design system
3.4 Design system-based perspectives
1、Introduction the workshop: a brief introduction
2、The environment facing us: the relationship between ToB business development and design—overlapped points & necessary and sufficient conditions
3、Design methodology: apply the point-line-plane design theory to efficiently designing versatile system pages
4、Design cases: Utilize design cases in actual use to explain the guiding ideas of normative design and output, and build up systematic design in product design, as well as a vision engineering-based knowledge system thinking mode
5、Sum-up and review
1、Primary/intermediate interactive designers
2、Primary/intermediate visual designers
3、Primary/intermediate experience designers
4、Product managers, front-end development
5、People who are interested in ToB product systematic design thinking
1、Primary/intermediate designers will have a chance to deepen their understanding of component-based design, develop the design thinking on ToB product design system, and complete their knowledge system
2、Building a design system, as well as blazing new trails for a team to achieve common goals through collaboration. Product managers and entrepreneurs can observe opportunities for product evolution
3、Participants’ way of thinking in ToB product design will be promoted and participants will be able to develop a systematic design thinking, and improve their competitiveness at work