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Albert Shum
Microsoft
CVP
Albert leads a collaborative team of designers and researchers imagining the future of experiences and devices at Microsoft. With over 25 years of product, brand, and digital design expertise, Albert has led initiatives at global companies like Nike and Microsoft to scale design thinking and create compelling experiences for hundreds of millions. His team currently drives incubation for the Microsoft 365 ecosystem, focused on coherent, inclusive design across diverse platforms to bridge the gap between humans and technology. Albert is known to muse on creativity, ambient computing, the responsibility of designers in the fourth industrial revolution, and the perfect bowl of ramen.
Foundations of Responsible Design
Design impacts people’s lives. That impact can be positive or negative – and we are responsible for both. Today, as technology scales the planet and people’s experiences are tied up in digital transformation, UX design has the potential to affect and alter human behavior. Every decision from the miniscule to the systematic has repercussions, many of which we’re only now coming to terms.
How did we get here, and how do we meet the challenges of modern design? Join Albert Shum, CVP of Design at Microsoft, for a discussion on the unique power of design to ask why, to be thoughtful, and to build more responsible technology on behalf of humanity.
1、learn about the history of design that led to the scale and impact that technology has today
2、understand trends that empower designers to take responsibility for future experiences
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