From Insight to Exquisite Creative - How to Make a Game-like Online-activity for User Growth
Speaker
  • Li Qi Li Qi 4Paradigm Design Director

    I graduated from Academy of Arts & Design, Tsinghua University with 12 years of Internet industry experience and 7 years of team management experience. In 2017, I joined the fourth paradigm of artificial intelligence Unicorn company as design director, and now I am also the Secretary General of CTO Office.

    As an international leading artificial intelligence platform and technology service provider, the fourth paradigm has won IDC marketscape for three consecutive years ™️ China's machine learning platform has the largest market share. He has been selected into CB insight global Unicorn list and the most promising AI company list for two consecutive years. Selected into Gartner 2020 top ten strategic technology trends report as global AutoML representative manufacturer).

    My achievements during the fourth paradigm period:
    · 2 AI product interface designs won 2021 if design award;
    · Led the team to obtain 83 design patents in the field of artificial intelligence;
    · The epidemic deduction system designed for the Ministry of industry and information technology of the people's Republic of China was commended by the Ministry of industry and information technology;

    Design philosophy: leave the complexity of the system to the designer rather than users.

From Insight to Exquisite Creative - How to Make a Game-like Online-activity for User Growth

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Session C11
Meeting room Undetermined
Time 11/19 09:00-12:00
Type Workshop
Language Mandarin
Direction Operational Design
keynote content
Content Introduction

With the development of various fields of the Internet industry entering a mature stage in recent years, when the growth of new users of ToC business gradually reaches the bottleneck, the main means of operation direction has gradually changed from the short and quick profit-driven pursuit of increment to the continuous activation of stock with various gameplay as the core, among which the use of interactive games packaging operation activities has become the most commonly used means. Pleasing users, creating memory points and even long-term loyalty to the product through the fun experience of the game.

This workshop will introduce the flexible application of relevant theories, complete practice of user insight and creative methods in gamified operation activities, and lead participants to experience the creative process of gamified growth gameplay through real and excellent cases such as collectible card gameplay in Baidu Big Event operation activities.

The core content consists of four parts:
1. Introduction to the background of major event operation
1.1 Product life cycle growth strategy
1.2 Key indicators and common means of operation activities
1.3 The organic combination of games and operation activities and the introduction of classic gameplay

2. Three elements of experience design for gamification to increase gameplay
2.1 The role of "Gameplay Strategy
2.2 The role of "world outlook"
2.3 How to identify the power point of emotional experience

3. In-depth practice of gamification cases
3.1 Case Background
3.2 Application of gamification theory
3.3 Functional coordination in the whole process of design creativity

4. Semi-propositional brain burst interaction
4.1 Topic Introduction
4.2 Group brainstorm creative program
4.3 Group presentation scheme and voting comments

5

Structure and Agenda

1、Icebreaker: Speaker and team introduction
2、Topic Background: Introduction to relevant business knowledge
3、Design method: Design thinking and theoretical interpretation of gamification activities
4、Case sharing: Complete big event event project case
5、Interactive practice: Brainstorming brainstorming
6、The Q&A session

Target Audience

1、Event operation designer
2、Event Operations Product Manager
3、People interested in big event operations

Participants Benefit

1、Understand the range of products applicable to gamification operations
2、Understand the experience elements of gamification operation activities
3、Master the application of classic flow theory and octagonal model in creative activities
4、Have a complete practical experience of creative activity gameplay

video introduction
iF奖获奖作品HyperCycle ML 自动机器学习产品
红点奖获奖产品疫情推演系统
Work Case
  • Fun and interesting city map
  • Visualization of IP and prop element system
  • Emotional visualization of urban elements
  • Worldview and game model setting
  • The application of octagonal behavior model in the gameplay upgrade of card collection
  • The application of flow theory in the upgrading of collectible card play
  • World Cup worldview conception
  • Baidu set card play upgrade
Guess You Like
  • Fun and interesting city map 18
  • Visualization of IP and prop element system 28
  • Emotional visualization of urban elements 38
  • Worldview and game model setting 48
  • The application of octagonal behavior model in the gameplay upgrade of card collection 58
  • The application of flow theory in the upgrading of collectible card play 68
  • World Cup worldview conception 78
  • Baidu set card play upgrade 88
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