A commercial design expert with international vision and hands‑on local experience, she previously served at ASUS, IBM and Microsoft. Specializing in internet and commercial design management, she earned her degree in Industrial Design from Jiangnan University. She joined Kuaishou in 2018 and built a cross‑functional design team covering UX, creativity, branding and user research from scratch. She leverages design capabilities to drive business growth and elevate user experience. Her practice integrates user value, business outcomes and tech innovation. In recent years, she has guided her team to explore AI, advancing from design‑efficiency improvement toward reusable and scalable intelligent design systems.

Don Norman is a towering figure in modern design. Known as the Father of Interaction Design and Design Psychology, he is a pioneer of cognitive science and human factors engineering, and was listed among the World’s Most Influential Designers by Bloomberg Businessweek. He coined the term "user experience" and founded human-centered design theory; his works are essential reading for all designers. A Fellow of the U.S. National Academy of Engineering, he created the corporate UX system. As Apple’s Vice President of Advanced Technology, he became the world’s first User Experience Architect and established UC San Diego’s Design Lab. He later worked at HP and co-founded top UX consultancy Nielsen Norman Group. He authored landmark works including 《The Design of Everyday Things》, 《Emotional Design》 and 《Design for a Better World》, published in over 20 languages. His books laid the foundation for modern interaction and product design, with his latest work advocating a humanistic, sustainable design paradigm. Over six decades, across academia and tech, he has reshaped internet, hardware and industrial design standards. He has won top honors including the ACM SIGCHI Lifetime Achievement Award, Benjamin Franklin Medal and Sir Misha Black Medal. He received Shanghai Frontier Design Innovation Outstanding Contribution Award in 2022 and DFA Asian Design Lifetime Achievement Award in 2025, and serves as an advisor to leading design schools worldwide. Today, he founded the Don Norman Design Award (DNDA) and hosts its affiliated Global Design Summit. He advocates responsible design balancing humanity, equity and sustainability. Through global lectures and research, he explores the future of human-centered design in the era of AI and sustainability.

Ernest Hui is Head of Design at Cathay, the Hong Kong-based international aviation group. He leads the design function across customer-facing digital products, including the Cathay app, website, booking, check-in, and loyalty platforms, and is building the HORIZONS design system as the shared foundation for consistent product design across the group. His focus now is building an organisation-wide Design Practice that defines design at Cathay under one shared methodology and research discipline. His team's work has been recognised internationally, including Red Dot, the London Design Awards, and the Illumi Award for Research Excellence, among other awards. Ernest has spoken at Aviation Festival Asia, FTE, QUAL360 APAC, and The Outlook Conference. His central thesis: technology serves the experience, not the other way around.

Amazon Product Design Lead currently responsible for enterprise AI products and intelligent decision platforms, integrating AI deeply into complex operational workflows to help global teams improve efficiency and decision quality. Prior to Amazon, she led experience design for consumer fintech products – spanning payments, digital assets, cross‑border remittance, and housing finance – at PayPal, Coinbase, Remitly, and other leading global tech companies. She brings full‑cycle product innovation experience, from 0‑to‑1 to scaling growth. She also serves as a judge for multiple international business awards, and maintains a strong focus on AI‑native product design, human‑AI collaboration, intelligent agents, and complex systems.

Tencent Miora AI Product Expert – Master's degree in Artificial Intelligence from Harvard University, specializing in AI Agent product design, interactive experience innovation, and industry applications in film and content creation. With hands-on experience ranging from foundational AI model development and data practices—where he collaborated with engineering teams to refine models through product definition—to his current focus on generative AI and Agent-oriented products, he has independently led the design and experience refinement of Agent products. He brings both deep technical understanding and a cross-domain product perspective. Currently at Tencent's Miora team, he leads product innovation in film/3D and interactive experiences, driving the real-world deployment of AI Agents in content creation and interactive scenarios. He continuously explores the intersection of model capabilities and genuine user needs, committed to transforming cutting-edge AI technologies into intuitive, accessible, and iterable product experiences, and shaping the next generation of human-AI co-creation product paradigms.

Peter brings his clients a unique blend of perspectives as an architect, designer and brand consultant. It translates into an imaginative take on branding, customer experience and retail innovation, expressed in both high-level thinking and visual, verbal and spatial representations. Peter’s award-winning programs have spanned all areas of the brand experience, ranging from brand strategy development to prototype design, customer experience concepts and merchandising approaches. He has worked for such notable clients as BMW, Citibank, ConocoPhillips, The Cosmopolitan of Las Vegas, Delta Airlines, Emart, Fiat Chrysler, Mayo Clinic, McDonalds, Nissan, Sprint, Samsung, United Airlines, United Health Group and Walmart. Peter helped lead the consulting team on Walmart’s new brand strategy, including its new visual identity and store experience concepts. He also was instrumental in designing Nissan Motors' new dealership concept being implemented worldwide, and a new dealership design for its Infiniti brand. He led the team designing a new customer experience for Delta Airlines. And for McDonald’s, he directed the development of a revitalized restaurant concept being executed across the U.S. and many parts of the world. Peter is a popular public speaker and has been tapped as a source by The New York Times, The Wall Street Journal, Brandweek, Newsweek, Visual Merchandising & Store Design, Convenience Store News and Advertising Age. He serves on the editorial board of VM+SD magazine, and is a past national president of the Society for Experiential Graphic Design (SEGD).

Currently Director of Customer Digital Products, IT Department, McDonald’s China. She oversees online experience and digital‑product strategies for the brand’s hundreds‑of‑millions user base. She led her team to build McDonald’s new official App, Mini‑Program and SOK self‑order kiosks from scratch, and delivered multiple blockbuster interactive marketing campaigns, setting new digital‑experience benchmarks for the QSR industry. She now focuses on deep integration of AI, gamification and membership loyalty systems to explore differentiated brand digital experiences amid tech homogenization — making every interaction efficient while delivering McDonald’s unique Feel‑good warmth.

IT Department Design Director at Xiaomi. He oversees end‑to‑end experience design for Xiaomi's internal digital products. With over 10 years' experience at Lenovo, Alibaba and other tech leaders, he has led experience design for massive‑user products including ZUI OS, Alipay design system and Xiaomi Car APP. At Xiaomi, he builds holistic experience frameworks and design standards for global multi‑business scenarios. He now explores AI‑driven experience design to redefine designers' competency and value in the AI era.

Head of Design of CJKI Region at Canva, and a founding employee of Canva's China office. Previously, as the first designer at LinkedIn China, he single‑handedly built the core visual identity and the beloved IP character "Mengmeng" for the professional social product "Chitu," pioneering the localization of a global social platform for the Chinese market. With over 10 years of experience in internet design and five years in design management, he possesses strong design thinking capabilities as well as an international perspective on team management. He excels at bridging the gap between internet product design, visual communication, user research, and data analytics, driving design decisions from "subjective aesthetics" to "data‑ and insight‑driven" approaches. His core competency lies in helping foreign‑funded unicorn companies cross cultural divides and achieve 0‑to‑1 localization. He has successfully helped two international unicorns enter the Chinese market, building design teams from scratch, defining product language, adapting to local user habits, and ultimately achieving business breakthroughs. At Canva China, he leads the design team in continuously exploring the localized expression of the "design equity" philosophy, ensuring that AI‑powered creative tools truly serve ordinary Chinese users.

Saber Zou is Principal Product Design Manager of Microsoft MAI-Al Design & Research Team based in Beijing. He leads a 30‑plus‑member design and user‑research team, overseeing product design and commercial‑oriented experience for innovative projects including Bing, Edge and Copilot. He drives the transformation of the team into an AI‑Native design organization. He expands design deliverables from static visuals to runnable prototypes, codes and product requirement documents (PR), and systematically builds reusable tools and methodologies such as VibeCanvas, design Agents, AI plugins and design skills.He commits to exploring new paradigms for product design and team collaboration in the AI era, and keeps advancing the expansion of designer roles and upgrading of team capabilities through real‑world practices.