Digital "Qingming"——The Rebirth of A Famous Painting After Thousands of Years
Speaker
  • Wang Yamin Wang Yamin Palace Museum Former Executive Vice President

    Researcher of the Palace Museum, Chairman of the World Heritage Working Committee of the Chinese Culture Promotion Association. Member of the 13th National Committee of the Chinese People's Political Consultative Conference, former president of the Palace Museum Press. Member of the Academic Advisory Committee of the School of Arts and Economics, Tsinghua University, doctoral supervisor of the Chinese Academy of Arts. He has served as vice president of Hebei People's Publishing House, President of Hebei Education Publishing House, Editor-in-Chief and Party secretary, member of the Party Committee and deputy director of the Management Committee of Hebei Publishing Group, deputy president of Hebei Publishing House and editor-in-chief of Forbidden City magazine.

    In charge of the management of the Palace Museum for a long time, the cultural creativity of the Palace Museum should be combined with the needs and aesthetics of contemporary society, combined with the cultural information contained in the Palace Museum relics, and reform and innovation. More than 10,500 kinds of cultural and creative products have been launched, so that visitors can directly touch culture through cultural and creative products, bring the culture of the Forbidden City home, and try to explore a new path for the development of museum cultural and creative undertakings in Chinese style.

    He has won honorary titles such as "Young and middle-aged experts with outstanding Contributions" of Hebei Provincial government, "China Taofen Publishing Award", "Four batch" talents of the national publicity and culture system, and leading talents of the press and publishing industry, and enjoys special government subsidies of The State Council.

Digital "Qingming"——The Rebirth of A Famous Painting After Thousands of Years

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Session S10
Meeting room 三楼报告厅
Time 08/16 13:30-17:30
Type Speech
Language Mandarin
Direction Operational Design
keynote content
Content Introduction

In today's digital age, the combination of traditional culture and modern technology has become a trend. As one of the treasures of Chinese traditional culture, Riverside Scene at Qingming Festival is not only a painting, but also a symbol of thousands of years of history and cultural connotation. However, under the impact of the digital wave, how to make this famous painting radiate new vitality has become an important issue we are facing.

This speech will take the practice of "Qingming River Map 3.0" as a case to share the popular "password" behind the broken circle of cultural travel products. Discuss how digital technology can empower traditional culture, break traditional boundaries, and achieve innovative transformation and development. At the same time, it also hopes to trigger designers to think about the application of digital technology in the design industry, and inspire them more creativity and inspiration.

Participants Benefit

1、Understand the application of digital technology in the inheritance of traditional culture
2、Explore the innovative development path of the design industry
3、Learn the experience of cross-field cooperation

Work Case
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