Dong Tengfei
Baidu MEUX
Product Designer
He have 14 years design experience. Currently working at Baidu, I am responsible for the design of content ecological user experience, coordinating the design of content ecological strategy products, artificial intelligence innovative products, and content ecological operation, and working with the organization to create the ultimate user experience while empowering business. Worked for Kuaishou, responsible for collaborative office, cloud, basic technology and other design departments; He was responsible for the design of Baidu browser, map, research institute and RDRN. Recent interest is in the practical application of AGI and AIGC technologies.
Design concept: "Simplicity is the ultimate". While creating the ultimate user experience, empower business, promote design value and influence, and make life better because of design.
Chen Junnan
Pixso
Head of Product R&D
Head of Pixso Product Design and R&D Center, founding team member of Pixso, used to work for Yitu Software and participated in the development of many products with tens of millions of monthly active users. From 0 to 1, successfully completed the development and commercialization of Pixso, established its market leadership position, and has a deep insight and understanding of the development of design tools and trends in the AI era.
Design concept: Create good design tools to help users design products better.
Zhang Haoran
Motiff
Vice President
Responsible for the global operation of Motiff, an AI-era design tool. Motiff positioning Figma next generation design tool, equipped with the Motiff large model developed by the team, has launched AI design system, AI toolbox, AI generation UI and other native AI functions. Just a few months after its release, Motiff has been widely used and praised by users around the world.
Design concept: first, simple, progressive.
Wang Wan
Aliyun
Enterprise Design Leader
Ali Cloud experience design senior expert, Ali 15 years experience design and management experience, the current Data Intelligence & digital industry (Data & Intelligence) team leader, leading the industrial, transportation, aviation, medical and other industries intelligent comprehensive solution 0-1 construction, good at using composite design means and design thinking to solve problems. He has many years of practical experience in visualization, computational design, PaaS, SaaS and other design directions. He was a lecturer at UXPA and UCAN.
Design concept: Make design the translation officer of city digitalization.
David Liu
Microsoft Studio8
Chief Design Manager
Lead design manager at Microsoft Teams, dedicated to making meetings more efficient and intelligent through AI. Graduated from the University of British Columbia, he has more than 20 years of experience design and management experience in e-commerce, search, information security, education, philanthropy, productivity tools and other industries.
Ren Jie Tencent Design Director
Member of Tencent Design Committee, head of AIDesignOteam, Tencent hybrid large model product design, responsible for AIGC product design, AIGC data training, and agent project.
She have rich experience in product design and user experience design team management, and is a senior Internet product experience design expert in the industry. IXDC Expert member, IIDC China Industrial Design Association member.
After a year of technological leaps and global challenges, the 2024 AI Summit will focus on how AI technology can lead the global economic recovery, focus on AI as a central force for change across industries, and explore how it can inspire new ideas, products and services while shaping the future of how we live and work.
The summit will invite outstanding companies and case representatives from around the world to share their successful experiences and lessons in the wave of artificial intelligence, as well as their unique insights into the future development trend of AI. The summit will provide an excellent platform for in-depth discussion on how AI can lead the construction of a smart ecology and create a future economy. Provide participants with valuable knowledge and inspiration to jointly embrace the bright future brought by AI.
Drawing from practical experience in content product experience design at Baidu, this talk builds upon the philosophy of “human-machine symbiosis” to explore how multimodal AI technologies are reshaping content production paradigms and expanding the boundaries of human creativity. The presentation will systematically share insights from the following dimensions:
1. Technology-Driven Transformation: From Tool Empowerment to Cognitive Symbiosis
By leveraging a dual approach of “technological pragmatism + design ethics,” this section examines how AIGC (AI-Generated Content) evolves beyond being a mere efficiency tool to becoming a catalyst for civilization’s advancement. As AGI (Artificial General Intelligence) blurs the lines of creative ownership and accountability between humans and machines, it provokes deep reflection on the question of “who owns creativity.”
2. Reconstructing Creative Paradigms: Workflow Redesign and Super-Individual Incubation
This part focuses on the redesign of content creation workflows and the emergence of “super individuals” — empowered creators who leverage AI to vastly amplify their creative output and personal impact.
3. Resonance of Business and Culture: User Identity Evolution and Industry Upgrading
AIGC democratizes creativity through UGC (User-Generated Content), enabling users to evolve from passive “viewers” to active “co-creators.” Meanwhile, PGC (Professionally Generated Content) is being transformed by AIGC-powered video production, accelerating the upgrade of content industries.
4. Critical Thinking and Ethics: Creative Ownership and Symbiotic Evolution
This section provides a meta-framework for thinking about innovation in the AI era, reflecting on how creativity and human-machine co-evolution shape the future of content design.
Dong Tengfei - DuPlus AIGC Creation Tools
Dong Tengfei - Concept Video 2025 – DuPlus Brand Visual Identity
Dong Tengfei - Concept Video 2025 – CSDEA
Dong Tengfei - AIGC-Generated Digital Anchors
Dong Tengfei - Baidu App – AI Publisher 2025
In the new digital age, design trends and user needs are undergoing profound changes. The way products and services are produced, the way users interact, and the way teams collaborate have all changed dramatically. This means that our design tools and methods need to be updated to meet these changes.
By observing and analyzing the overall trend of the industry, we will throw out the problem of lagging development of design tools, so as to summarize the changing ideas of product design and experience design. This share will further delve into these shifts in AI grand models and AI tools, as well as the impact and challenges they pose to the design field today.
This speech will cover:
1. Insight into design trends in the new era
1.1 User needs and product form have changed
1.2 The development of design tools lags behind
2. Changes brought by AI large models to experience design
2.1 Changes 1: What changes are taking place in figma
2.2 Change 2: Changes in other experience design products
2.3 Summary of general ideas of experience design tools
2.4 Iteration of Pixso 2.0 to 3.0
3. Limitations and prospects of AI technology in the design field
3.1 Limitations of large models: Comparison of 9.11 and 9.9
3.2 Examples of reasoning ability of AI
3.3 Changes in AGI expectations and design tools
4. Pixso AI office integration practice and case
In June this year, at Figma's Config conference venue, a new design tool Motiff was born to challenge the industry leader Figma with original AI functions.
Motiff Miodo made its debut at IXDC in July 2023 and was officially launched globally at Super AI in Singapore in June 2024. In the past year, this AI era design tool has brought many innovative AI functions - AI replication, AI layout, AI design system, AI generation UI... What factors drive the continuous product innovation at Motiff?
This speech will share with you:
- How we understand the relationship between AI and design tools, and how AI will drive the evolution of design tools in the future.
- The thinking and stories behind Motiff's many innovative AI features.
- AI generation UI, current progress and future prospects.
At the same time, we will also introduce you to the "Motiff Great size model". As a base for driving innovation and cutting-edge AI functions, this UI industry model in the professional field has what unique proprietary capabilities compared to the general model, and how to drive the continuous development of design tools in the AI era.
Excellent basic performance: Smooth editing of 1 million layers
Ai-generated UI: The path to evolution
AI design Systems: The practice of comprehensively improving design systems
AI Copy: AI quickly fills and replaces text and images
In the wave of intelligence, we have witnessed the rapid development of AI design technology. AI design tools are improving design efficiency, inspiring creative inspiration, providing designers with unprecedented support, and AI has become an indispensable assistant for designers.
In our business, upgraded design intelligent workflow has permeated many aspects of design work. At this summit, I will talk to you about the current state of AI design development, its impact on the design industry, and how to cope with the wave in your own field. The contents mainly include:
1. AIGC new paradigm
1.1. From digital assets to < model > assets
1.2. From Automation Tools to Generative Tools
1.3. From human-machine Collaboration to Human-Intelligence Collaboration
2. Redefine the core competence of designers
2.1. AIGC X Creative Marketing: extension of skills around creative planning;
2.2. AI X industry projects: break the cognitive barrier and create communication opportunities;
2.3. AI X business opportunities: The birth of design solution architects;
3. conform to The Times of production relations
3.1. Self-cultivation of the designer;
3.2, design a more "correct" design career environment;
3.3. NOT DESIGN JUST FUTURE;
I hope that through these practical stories and experiences, together with you to describe the future of the design industry a new scene.
Wang Wan - 政务实战
Wang Wan - 交通实战
Wang Wan - 能耗实战
Wang Wan - AIGC新范式
With the increasing maturity of artificial intelligence technology, a variety of AI products are emerging in an endless stream, and product design has experienced countless trials and errors and changes on the AI track, and it is still continuing to change and develop. Artificial intelligence is about to change people's lives and work, but what exactly will happen? This speech will take Microsoft's productivity tools as an example to share the scene of the current AI capability landing, and the new methods and new ideas of our work.
The presentation will include:
1. Cases and trends of AI use in Microsoft products
2. How has the work of designers changed
Immersive
Search experience
Conversational UX: Copilot
Intelligentize
1. AI technology research and development personnel, product managers, UI/UX designers and other professional and technical personnel
2. Corporate decision makers and business development personnel seeking digital transformation in various industries
3. government officials, public policy makers, industry association representatives
4. Scholars and researchers interested in the application of AI technology and its social impact
1. Understand the most cutting-edge AI technology progress and industry application trends
2. Enhance the competitiveness and innovation ability of designers in the AI era
3. Understand the profound impact of AI on the future of work and life
4. Establish a network of contacts inside and outside the industry to find partners and investment opportunities