Building a Unified Design System for International Diverse Users

In light of the rapid growth of DiDi's international business, the proliferation of various services has led to inconsistencies in user experiences and brand perception. It is imperative for us to establish design guidance and an experience-centric international design system to comprehensively steer design directions, elevate user experiences, and cultivate a consistent international product experience that embodies the unique DiDi experience.

To achieve this, we have developed a comprehensive design system. We metaphorically liken the user experience to a living organism and the international environment to a natural ecosystem, aiming to establish a unified, interconnected, and sustainable development cycle for user experiences in the international context. This design system encompasses seven key aspects:

1.Design Philosophy and Principles: Uniformly establish experience design principles based on the needs of international users, providing guidance for the design team's practices.
2.Design Guidelines: Concrete methods for design implementation based on the established principles.
3.Design Insights: Localization insights based on the established principles.
4.Systematic Brand Construction: Establishing a complete Global-One brand system to achieve brand consistency across online and offline experiences.
5.Experience Shaping: Comprehensive experience shaping through interaction design, visual styles, information architecture, and other aspects based on DiDi's international brand positioning and established principles.
6.Design Tools: Establish standardized design toolkits such as UI component libraries, interaction pattern libraries, visual style guides, etc., ensuring consistency in experiences across different businesses and regions.
7.Design Evaluation: Based on unified experience perception, validate, optimize, and refine experience design continuously, to ensure consistent user experience perception throughout the entire journey.

Through the these seven aspects, we will establish a complete and unified international experience design system, enabling users to perceive consistent brand value and exceptional experiences across various business scenarios. This will serve as a crucial foundation supporting DiDi's internationalization strategy. The workshop will focus on these seven key aspects, assisting participants in mastering localization insight methodologies, understanding platform systemic thinking, and how to implement experience validation thinking.

1、Ice Break: Introduction of Speaker and Team
2、Internationalization Insights and Business Background
3、Design Methodology: How to Build a Design System (Systematic Approach)
4、Design Methodology: Localization Insight Methodology
5、Case Sharing: DiDi Global One Design System
6、Interactive Activity: Group Work on Systemic Thinking Practice Based on Thematic Projects
7、Interactive Activity: Group Presentation and Sharing
8、Q&A

1、Junior/Mid-level Experience Designer, Interaction Designer, Visual Designer, User Researcher.
2、Individuals interested in design systems.
3、Professionals and individuals interested in overseas/international internet products.

1、How to Utilize Systematic Thinking to Integrate Various Business Domains and Design Elements in Complex Scenarios.
2、Understanding Factors of International Market Culture, Customs, User Needs, and Mastering Localization Insight Methodology.
3、In-Depth Learning on Building a Unified Design System from the DiDi Global One Case Study.