How Designers Can Lead Emerging-Tech-Driven Innovations within Big Companies

In large companies, designers are often seen as the mere executors of concepts, with few examples of designers actually leading and driving new product development from concept to fruition. In this workshop, the instructor will guide participants through analyzing specific cases related to Web3/XR/AI/quantum computing from large tech companies. Participants will gain a multidimensional understanding of how designers can take on an entrepreneurial role within large companies, driving internal innovation with new technological products.

The shared content mainly includes:

1. Case study: blockchain-based smart contract platform design:
1.1 Introduction of the product.
1.2 Explanation of its design process.

2. Case study: 360 virtual unattended store interactive & gamified shopping experience:
2.1 Introduction of the product.
2.2 Explanation of its design process.
2.3 Using this product as an example, discussing how to drive a cutting-edge conceptual project within a large company and secure resources for implementation.

3. Case Study: Quantum computing financial systems design:
3.1 Introduction of the product
3.2 Explanation of its creative process
3.3 How to integrate external resources to drive the concept-to-market of such cutting-edge technological projects.

4. Case Study: Cutting-edge AR products of a top-tier tech company
4.1 Introduction of its AR furniture and home electronics products.
4.2 Introduction of its AR fashion try-on product.
4.3 Introduction of its camera search and multimodal search products.
4.4 How to drive cross-functional teams to continually align on new visions using the above products as examples.

5. Case Study: AI search and shopping product of a top-tier tech company
5.1 Introduction of the product
5.2 Sharing the methodology of its early-stage design exploration.
5.3 Discussing how to quickly launch a new product within a large company starting from an idea using the above product as example

6. Discussion of methods for internal "radical innovation" within large companies:
6.1 hackathon
6.2 online and offline design workshops
6.3 co-create with external design consultancy firms (using BCG Digital Ventures, EY, Mastercard Labs as a Service, and IDEO as examples)

1、Introduction: Workshop Background Introduction
2、Main Lecture: Analyzing the approach of designers driving "internal radical innovation"/ "internal startups" within large companies, with real-world examples from top-tier global tech companies
3、Q&A

1、Mid to Senior-level Product Designer/ UX Designer/Full-Stack Designer
2、Mid to Senior-level Design Engineer, Design Prototyper
3、Design Managers, Design Directors, and other design management personnel

1、Understand design cases in the frontier technology fields such as Web3/XR/AI/quantum computing from big tech companies
2、Master the methodology of leading "internal startups" within large companies as a designer
3、Learn some practical methods for designers to enhance leadership within large companies