Speaker
  • Zhao Shenbin Zhao Shenbin Ford Sound Experience Designer

    He is a user experience designer and independent musician. He is the current Ford user experience/sound experience designer, responsible for the Ford brand's sound experience design. He is a former voice interaction designer at Nuance. He focuses on the car sound experience, including voice and cue sound interactive strategy design, sound design, etc. . He designed the product to land at home and abroad many well-known host factory, including Europe, Southeast Asia, domestic and other major markets. His design has won the Red Dot award and a number of patented inventions.

    Design concept: like a musical phrase, design is fusion and conflict, is a strong vitality.

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Session A1
Meeting room Undetermined
Time 12/22 09:00-12:00
Type Workshop
Language Mandarin
Direction Brand Design
keynote content
Content Introduction


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