User Profile Persona Practical Manual
Speaker
  • Soso Chen Soso Chen Ctrip.com Interaction Design Manager

    She has over 20 years of work experience and currently works for Ctrip Travel as an interaction design leader. She has previously worked for companies such as eBay, Ping An Bank, and Shanghai Automotive Co., Ltd. She has a broad and comprehensive career range in various industries, including large and medium-sized e-commerce platforms, OTA, mobile internet, product design in finance, and the automotive industry. I have been committed to researching the correlation and application between data and design for a long time, and have been dedicated to researching the interaction experience of large business websites both domestically and internationally for many years. She has given keynote speeches at multiple large design summits such as IXDC, UXPA, and DTALK. Author of the book "User Research and Practice in Interactive Design".

    Design philosophy: Emphasize the seamless nature of the entire design process, allowing users to experience a natural interactive experience when using the product.

User Profile Persona Practical Manual

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Session A2
Meeting room 5F培训室02
Time 12/22 09:00-12:00
Type Workshop
Language Mandarin
Direction User Research
keynote content
Content Introduction

For a product to be successful in the market, it must be able to meet the needs of one or more types of users. The user portrait is born to study this target user group. It involves in-depth analysis of users, including their basic attributes, behavior habits, needs and pain points.

However, many people's understanding of user portraits is limited to providing users with a few labels, such as age, gender, occupation, etc. Although the user classification of this quantitative algorithm can be summarized simply through the data, it can not really reveal the cause and underlying logic of the user group. Exactly why this group is produced, what kind of common logic this group has, and why it has this common nature, what kind of behavior and pain points or cool points the common attribute group will have, is the core of a qualitative user portrait Persona to understand.

In this workshop, the presenter will use real cases (complete cases of car sharing APP) to let everyone understand that the user portrait is not only a simple classification of users, but through in-depth analysis of user attributes and commonalities, to find the motivation, reasons, desires and pain points behind the common behavior. Only in this way can we design products that better meet the needs of users, so as to guide the future direction of our product design.

Course outline
1、What is a user portrait
1.1 Definition of user profile
1.2 Nature of user portraits
1.3 Purpose and significance of user portrait

2、How to make a user portrait
2.1 Preparation Phase
2.2 Analysis stage (three analysis methods)
· Four-quadrant analysis
· Three-dimensional analytical method
· Affinity diagram
2.3 Construction Phase
2.4 Priority ordering
2.5 Perfect Portrait

3、Case analysis: Take "Car sharing App Design Blueprint" as an example
3.1 In-depth analysis of how to complete the Questionnaire Survey on Vehicle Maintenance Habits

4、User portrait practice interaction
4.1 Generate and exchange questionnaires
4.2 Analyze the card after recycling

5、Misunderstanding of user portrait

6、Application of user portrait

Structure and Agenda

1、Theme Background Introduction
2、Workshop content and case explanation
3、Set up the practice section of proposition site
4、Q&A free communication link
5、Summary Review

Target Audience

1、Medium/Senior Interaction Designer
2、Middle/Senior Product Manager
3、Middle/Senior Operations Manager

Participants Benefit

1、Understand what user profile Persona really is
2、Learn to refine relatively regular questioning and interview techniques
3、Master the method of organizing available user profiles

Work Case
  • Case - Vehicle Maintenance Habits
  • User profile needs to calculate similarity rate
  • User Journey Map
  • The output of Profile and the output of Persona
Guess You Like
  • Case - Vehicle Maintenance Habits 14
  • User profile needs to calculate similarity rate 24
  • User Journey Map 34
  • The output of Profile and the output of Persona 44
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