How to DO a Good Job in Designing the UX of Digital Products

Digital transformation is a continuous evolution process from informationization to digitalization, and it is the deep integration of digital technology and Economic Society. In today's era, digital transformation is becoming a key force to reshape the global economic and social structure and change the global competitive pattern. China's digital transformation has entered a fast lane. It is also an important link to speed up the digitization of the society to promote the digitization of various scenes, such as shopping, tourism, travel, culture and entertainment. In the past, e-sports teams have been using the form of artificial planning, then for the context of digital transformation, we can provide what kind of service design?

This sharing, in conjunction with the Tencent e-sports SaaS project, starts from the user mind and design project management, through the study of different dimensions of platform-based products, has developed a proven methodology for experience design to drive business empowerment.

Designers will pay attention to the experience flow of the core link of zhongtai products, which can be divided into four design steps: insight-refinement-shaping-verification, systematically shaping the user experience; Thus improve business efficiency, and the value of the designer to play to the maximum, will become the highlight of this sharing. And the precipitation of this methodology, help designers better understand the user needs and product matrix, to protect the digital design assets brought about by precipitation and design manpower cost reduction and efficiency.

The sharing case mainly revolves around the e-sports events digital competition process user experience design to carry on the detailed explanation. Digital experience orientation, digital contact strategy, digital product definition and digital product design are all important factors of digital specialty, experience standardization, reble and efficient will be more and more prominent in the future zhongtai product design.

The main contents of this workshop include:
1. Digital platform-type products
1.1 background introduction of Digital Zhongtai industry
1.2 the design difficulty of digital middle station
1.3 the systematic design thought solves the start-up business predicament
1.4 the role of user experience designers in the digital platform product process

2. “Core Link” systematic design method
2.1 why the“Core Link” design strategy was chosen
2.2 insight-key information on product status and value goals
2.3 extraction-induction of core links and identification of design objectives
2.4 Shaping-three steps to optimize the experience of bility, business, and innovation
2.5 validation-a practical approach to bility testing

3. Design assets iteratively
3.1 component library in the middle of the advantages of the Taiwan product matrix-to keep constant, break through the design and front-end compatibility barriers
3.2 building strategy of component library-atomic disassembly method
3.3 the impact of design assets-the“Small-step, fast-running” of initial product iterations in the middle Taiwan matrix

1、Warm-up: self-introduction and overview of the course content;
2、Design method and case sharing: explain design method and application with actual project
3、Practice exercise: group virtual exercise
4、Open Q&A: Free Q&A

1、Junior/intermediate, product experience designer
2、Junior/Intermediate, product manager
3、People who are interested in the digital transformation of entertainment content
4、Be a product experience designer in the field of mid-range products

1、Learn how to use a design architecture methodology that adapts to the business digital transformation and practice it effectively
2、Master how to refine the touch points of experience and validate the data for different roles in the platform-based products
3、How to achieve efficient design assets precipitation and design process management