Social Gain: Shaping the Emotional Value of a Product

Although the social market has wechat and QQ, new social products are still emerging in endlessly. Today's social products are dazzling, and social software is also divided into various types, from different content to different social relationships, which means that the positioning of products is different. Is there a chance for new social products? How to find the breakthrough point to make a breakthrough?

This workshop shared around the "social sense of acquisition", through the actual cases such as cut film, QQ, guess song planet, etc. to tell how to shape the "emotional value" of the product, and win the recognition of users.

Specific workshops include:
1、Social gamification: Social x music x games
1.1 Strengthen interpersonal relationships
1.2 Continuous game structure
1.3 Deepen emotional design

2、Social media: video x identity x random
2.1 Analysis of current situation and opportunity points
2.2 Disassemble the essence and characteristics of video social communication
2.3 Specific approaches to social sense of acquisition

3、Social live broadcast: video x vertical x live
3.1 Easily win users through "mind shaping"
3.2 Use the "Behavior Model" to develop user behavior
3.3 Promote "design gain" to enable product growth

1、Workshop introduction: Brief introduction of the content
2、Concept explanation: Conceptual model introduction, including model content derivation and content
3、Case analysis: The practical application of specific project cases, and how to land in various stages
4、Practice interaction: Group propositions for practice
5、Open Q&A: Q&A sessions and free communication
6、Summary Review

1、Elementary and intermediate level interaction designer, visual designer
2、Product Manager for innovative social projects
3、Internet practitioners interested in product planning and interaction design

1、Understand innovation models and methods
2、How to put theory into practice
3、Explore and cultivate innovative thinking