Platform-based design thinking -- building a design service platform and efficient enabling business
Speaker
  • Zheng Xiangde Zheng Xiangde DiDi AMC/New energy project’s design leader

    Didi Design Expert, original interaction design manager of Didi Taxi program and Didi Global projects and currently work as AMC/New energy project’s design leader;

Platform-based design thinking -- building a design service platform and efficient enabling business

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Session E1
Meeting room 401
Time 07/20 09:00-12:00
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

Didi, as an Internet company that develops rapidly and subverts traditional industries, has been constantly adjusting its business model so as to cope with the changes and demands of markets and users. In the expansion and growth of multiple service lines, what the final outcome of platforms and businesses we need to think about? What is the positioning and value of the platforms? Construct layouts and define rules for platform design better and achieve continuous hemopoiesis; solve some problems that will eventually occur in the development and expansion of any business, such as multiline business, multi-stakeholder, efficiency first, rule constraints and continuity in a systematized and large-scale manner. While creating perfect user experience, it has a platform service awareness and global thinking, thus enabling the business efficiently.

This workshop will, with the background of various business development and platform design of Didi at the current stage, expound the design thinking, layout planning and strategies of Didi platform, and introduce the horizontal support of Didi design, methods and ideas of efficient enabling business combined with specific cases (passenger end, internationalization, new business).

Among them, the design methods and contents the workshop learns mainly include:

1. Design background of Didi platform
2. Destruct the platform-based design thinking
3. Value perception of platform-based design thinking
4. How to construct the platform-based design thinking
5. Methods and processes of platform-based design thinking
6. Component-based and instrumentalized construction of platform design
7. Introduce value and benefits combined with business cases
Through the workshop, participants will be able to understand Didi's platform-based design thinking, grasp the methods and ideas for the company's platform design to meet the development requirements of multi-line businesses, completely construct the company's A-level design service platform; achieve the perfect collaboration between the platform and business through rules, processes, specifications, components, innovations, tools and other methods, and maximize the design to drive business increments and create common value.

Structure and Agenda

1. Opening and warm-up of the workshop
2. Background introduction: platform design and construct the platform-based design thinking
3. Method interpretation: methods / construction processes / component-based / instrumentalized construction of platform-based design thinking
4. Interactive Q&A
5. Group practices and exercices
6. Achievement exhibition and sharing

Target Audience

1. interactive design
2. visual design
3. Product design
4. User research

Participants Benefit

1. Learn about Didi’s platform-based design thinking
2. Master the methods and ideas for the company's platform design to meet the development requirements of multi-line businesses
3. Learn about the management ideas to completely build the company's A-level design service platform

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