Ming-Li asks "Why?" "Why not?" and "What if?" as she formulates the experience vision, creates stories and prototypes to illustrate Microsoft's future vision for work and life 3-7 years out.
As designers, advanced technologists and business leaders, your survival depend on your ability to anticipate and adapt to rapidly changing environments. How do you make sense of the emerging trends, stay ahead of the curve, recognize opportunities before they become obvious, and create "the next big thing” with long-term and human-centered perspectives?
In this workshop, Ming-Li Chai will share a mindset and a toolset to help you factor in the future when you create design strategies today. She will walk you through key steps of the “fuzzy front end” of the long range innovation process.
1. Foresight: Take the long view and adopt an outside-in perspective
2. Opportunity: Articulate new values at the intersections of emerging trends
3. Insight: Tap into enduring human values and motivations
4. Storytelling: Create an end-to-end user journey to communicate your vision
1、[Speaker] theory introduction
2、[Interactive] Give a few design strategy examples, asks the audience to evaluate the quality and effectiveness
3、[Speaker] How to put together a good story and present the vision
4、[Interactive] Asks the audience to work in groups to create a draft vision deck, and present to each other
5、Summary and review
1、User Experience / UX
2、Design Leaders / Managers
1、You will learn a synthesized blend of methodologies from renowned institutions such as Institute For The Future, Global Business Network, Stanford Center for Foresight and Innovation, and Microsoft Envisioning.
2、A mindset and a process for long-range product planning and experience envisioning
3、Frameworks and methods to create brand and product strategies in new opportunity territories
4、Storytelling skills that connect human empathy with product benefits
5、Influencing skills to advocate for enabling technologies