From Vision to Product: Good UX needs Equally Good Design Communication

Great UX starts with great Design Intent - the vision that designers have for the product experience. However as the project Execution advances , the risks of "Vision dilution" increases - as Product and development teams start making adjustments to the experience to balance technology, time and resource. The question is then "is there anything we could do- as Designers, to minimize or prevent this dilution?" Is the role of Designer limited to designing? or perhaps also to make others understand the value of Design intent?

I would like to share a examples from designing for Virtual Reality where we experimented with a process of communicating design intent in different forms in a hope to make it more understandable to the members of Product and development teams.

During the workshop, Audience will learn
- Identifying potential communication problems
- Making design vision more actionable

Note: The workshop will be in mainly in English with key points in Mandarin

1. Introductions
2. Sharing Case study and Key learnings
3. Group Exercise
4. Sharing & Key discussion points
5. Conclusion & Summary

1. Design managers
2. Sr. Product managers
3. Product Strategists
4. Development Managers

1. Identifying design communication needs
2. Approaches to communicating design vision
3. Improving product UX