Digitalization Drives The Upgrade of Financial Service Experience

In finance, the evolution of customer experience has always been closely linked to digital technology. From traditional face-to-face services to online platforms, financial services have experienced a leap from word-of-mouth to standardized services. Today, the wave of digitalization is taking our relationship with our customers to a whole new level - reintroducing "face to face" communication through digital Bridges, making financial services more accessible to everyone.

This talk will delve into the following topics:

1. Review the evolution of the digital financial services experience and show how it has gradually shaped today's financial landscape.
2. Analyze the upgrade path of digital financial experience:
2.1 Refined hierarchical design of customer experience to ensure that each user's needs can be accurately met.
2.2 Cross-modal scene interactive experience, breaking traditional boundaries, providing smooth and seamless service experience.
2.3 Multi-dimensional design decision model, using data-driven design to achieve more intelligent and efficient service delivery.
3. Explore how digitization stimulates design imagination, unlocks innovative solutions, and uses data to refine the design decision process.

We hope to help attendees better understand how digitization is transforming the financial experience and how data can be used to improve design innovation and decision quality.

1、Digital related industry designer
2、Academics and researchers interested in the digital economy and the shape of the future economy
3、Financial industry related designers and researchers

1、Better understand the changes in the financial experience brought about by digitization
2、How to better use data to improve design innovations and design decisions