Current IKEA IKEA, senior user experience research expert, has more than eight years of work and consulting training experience in the field of UX innovation research and product strategy insights, has solid research theoretical knowledge and rich practical experience, has led 100+ important product innovation research Leading 150+ design co-creation workshops, 100+ design thinking and research method sharing and training, thousands of user interviews and usability testing experience, good at JTBD interviews and quantitative tests, emotion-driven interviews, design sprints , Expert assessment and A / B testing, have helped many excellent multinational companies and Chinese companies research and solve product innovation and service strategy issues. He used to work at Booking.com and graduated from East China University of Science and Technology with a master's degree in design art.
Products not only do user-centric experience design, but also design growth-centric model design.
At present, traditional research and design methods cannot support product decisions well, but the communication and implementation of research insights is an important but weak part of the research process, and the information loss during the design discussion and product implementation and development is serious.
Understand design thinking and its application in the entire product development process, especially the preparation of key nodes and communication strategies, practice and master the use of design thinking methods to co-create, test and verify conceptual models / prototypes, familiarize with common methods of key steps and The core output can help product teams (product managers, designers, front-end and back-end development) to interpret and implement user needs, discuss and promote product decisions.
This workshop will share the changes and applications of design thinking in the product development process, as well as the preparation and communication strategies of key nodes when applying design thinking concepts, discuss and practice common methods and core outputs of key steps, and create together , Test and validate conceptual models / prototypes.
Specific content to be learned in the workshop:
1.Introduce the background and current status of design thinking
· Case: Ali empathy design production process, IKEA design thinking steps
Get clear user insights
2.1 How to communicate with relevant stakeholders and clarify the direction of the problem
· Case: Relationship between designer, programmer, and product manager in actual work
2.2 How to define and understand user needs as a designer
· Case: Booking's tiering of different users and demand mining of each type
2.3 How to get real answers based on the right direction
3. Project launch meeting
3.1 How to get all project stakeholders to agree on the project's understanding
· Case: IKEA research project process and related templates
3.2 What to do before discussing specific solutions
3.3 How to ensure that the design solution can meet user needs
4. Co-creation concept model
4.1 Conceptual composition
4.2 How to create deep and valuable discussions with project stakeholders in different roles
· Case: WeWork shared the design sprint of the overall APP revision, including the process of co-creation, problems encountered and reflection
4.3 How to increase the participation of each participant throughout the process
· Case: Some best practices of IKEA in daily work
5.Prototyping, testing and verification
5.1 What are the different prototyping methods at different stages of the project?
· Case: IKEA APP, IKEA Food, different design methods used in member applet
5.2 How to produce diverse solutions in limited time and space
5.3 How to get user feedback on the prototype at different stages
1、Workshop introduction: get clear and clear user insights
2、 Teaching content: How to prepare for the project launch meeting
3、Teaching Method: Co-creation Concept Model
4、Teaching method: prototype, test and verification
6、Project Report and Summary
1、Junior and intermediate UX designers
3、Beginner and Intermediate User Research
4、Front-end development engineer
1、Understand the design sprint and its application in the entire product development process, especially the preparation of key nodes and communication strategies;
2、Practice and master the use of design sprint methods to co-create, test and verify conceptual models / prototypes, familiar with common methods and core outputs of key steps;
3、Help product teams (product managers, designers, front-end and back-end development) to interpret and implement user needs, discuss and promote product decisions;