The growth of the intelligent industry era

Informatization and intellectualization have become the Internet Celebrities in the experience industry, but I think informatization and intellectualization only belong to the category of technical tools and operational efficiency. As a technical veteran, I feel that it's not appropriate to talk about user experience from the perspective of technology and machine attributes. I think it's even more inappropriate to talk about Humanization from the perspective of efficiency and ease of use. For example, the awakening of "slow life" at present; More and more people are eager to retire without any mechanical and electronic equipment. They are eager to be slow and disgusted with electronic equipment. Again, there is no essential difference between automatic driving and private driving; There is no essential difference between the automation of smart home and the full automation of his nanny; I was so anxious that I drove home, not because of how powerful the car was, how luxurious and intelligent the home was, but because of the people and things that I was involved in. If you don't have these barriers at home, what's the point of cars and homes. From a humanistic point of view, machines and tools are simply insignificant, because they haven't touched their lives yet. Designers, it is necessary to rethink the boundary of experience.

Nowadays, we can not assume that the category of "human-computer interaction" is correct. The category of experience should not only focus on the efficiency and intelligence of machines and tools. Born in art, I always think that spirit is the belonging of people's soul, and spirit determines material. In Huawei's 24-year career of 0.5 art and 0.5 technology, Huawei has always adhered to the principle of spirit + material. From the perspective of the dialectical relationship between spirit and material and the law of human factors, human nature and sociality are the two major attributes of human beings. I think the premise is to satisfy human nature / nature, and social attributes should be carried out around this premise. I have always emphasized a thorough insight into human nature. Through the multi field and cross product combination (Technology) of enterprises, we can promote the development and integration of spiritual attributes (Art) and social attributes. The humanistic experience of art and Technology (spirit and material) is a very urgent strategic adjustment for our experience design industry.

The core content of the summit is divided into four parts: spiritual (Art) and material (Technology) - Multi sensory - surreal experience - whole scene continuity
1. Human computer interaction experience is a small part of humanistic experience
1.1 there are some misunderstandings in "experience is interaction", "service is experience" and "simplicity is humanization", so we should return to the right path of humanistic experience
1.2 the scientific and technological attribute (informatization / intellectualization) of human-computer interaction can only achieve sociality (efficiency tool attribute), which does not belong to the category of human nature, so science and technology has no temperature
1.3 by introducing the analysis of human factor insight, this paper expounds that human nature is the attribute of natural species, while sociality is the social "species" that revolves around the relationship between people and people, people and things (things), and all social behavior attributes are for seven emotions and six desires

2. Planning based on humanism and human experience
2.1 explore human nature and social factors, have a comprehensive insight into yin and Yang, positive and negative of human nature, and have a clear definition and rules of human nature. Change the narrow perspective of human-computer interaction, and plan the strategy of human-computer experience from the perspective of human-computer experience
2.2 identify the useful elements among the many factors of human and human nature, and distinguish the elements that can be controlled by the means suitable for the current art and technology, and use them flexibly

3. Human oriented multi sensory surreal experience
3.1 man is the product of nature, and man must return to nature. Surreal experience is a new way of human experience
3.2 synaesthesia properties of multiple senses (vision, hearing, smell, taste, touch and sensation)
3.3 multi sensory synesthesia interactive experience practice, maximize the realization of humanistic surreal experience

4. Live in the human-oriented full scene experience, and explore the effective means of the integration of art and Technology (after having a basic understanding of the human-oriented experience, this paper expounds the integration of art and technology to open up people's family, life, work, travel, private time and other scenes in the current digital life by means of Technology)
4.1 break the experience of single product, single task and separation of work and life.
4.2 the easy-to-use threshold of the terminal should be lower
4.3 homologous spirit and material
4.4 humanistic strategy of spirit and material

Conclusion: to transform the human-computer interaction station, to re stand in the perspective of human-oriented experience, to integrate art and technology to open up the whole scene of the synesthesia experience, to build people's spiritual and material surreal experience.