Redefining Design with AI: The Intelligent Evolution of Design Practice

As large language models like Tongyi Qianwen and DeepSeek continue to advance rapidly, and standards such as MCP interfaces mature, the accessibility of intelligent tools is transforming how industries operate, and how design work is conceived and executed. AI is reshaping content creation and human-machine collaboration in design at an unprecedented pace.

What began as an exploratory frontier has now become a competitive landscape. AI is no longer just a buzzword in tech circles—it’s a powerful tool and collaborative partner on the designer’s workbench. Designers, as the bridge between technology and users, must embrace this shift by integrating AI into their workflows to enhance both productivity and creative potential. This marks not just a change in tools, but a fundamental evolution in design thinking and processes.

This workshop addresses key challenges in design consulting, focusing on how to effectively support the intelligent transformation of traditional industries through AI integration. Through a structured case study, we will introduce a practical methodology for industry intelligent transformation focused design advisory. The workshop will also feature an immersive experience with intelligent tools under the theme of Design x AI, designed to inspire participants to rethink the boundaries of design roles and explore new innovation strategies in the era of large language models.

Benchmark Case Studies: In-Depth Analysis
1. Practical Cases in the Intelligent Evolution of Design Work
a. Scenario Focus: Introduces a structured approach to identifying and extracting key scenarios in the intelligent transformation of design workflows.
b. Best Practices: Drawing from representative design cases, this section analyses how designers make informed technology choices, adapt work models, and implement changes that lead to measurable outcomes in intelligent design environments.

2. Design Advisory on Industry Intelligent Transformation
a. Core Value: Supports traditional industries in uncovering and defining high-value intelligent scenarios, enabling the practical application of large language model capabilities in real-world business contexts.
b. Key Outcomes: Based on extensive experience in design consulting, a replicable methodology for intelligent transformation has been developed and applied across sectors such as energy and utilities. These practices have been featured in major media outlets, including CCTV News, and have demonstrated proven effectiveness in real-world deployments.
c. Technical Advancements: By deeply understanding AI technologies, designers have created intelligent tools that significantly enhance the efficiency and quality of consulting work. These tools enable scalable, intelligent upgrades to design workflows.

1、Introduction to the workshop background and objectives
2、Presentation of design philosophy and approaches to intelligent transformation

3、Case study showcase: Design Advisory on Industry Intelligent Transformation
4、Interactive session: Simulated design consulting scenarios and immersive experience with intelligent tools, inspiring participants to rethink the boundaries of design roles and explore new innovation strategies in the era of large language models
5、Sharing and demonstration of practical outcomes
6、Open Q&A and networking

1、UX/UI designers
2、Product managers in B2B industries
3、Professional working with data-driven products in vertical sectors
4、Individuals interested in large language model technologies and their impact on design

1、Gain strategic insights and practical approaches for intelligent transformation in the design industry in the era of large language models

2、Learn a structured methodology for identifying and reconstructing high-value intelligent scenarios across industries
3、Experience AI-powered design tools firsthand and understand the complete workflow from scenario identification to implementation of intelligent transformation