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Liu Liulu
Xiaomi
Senior UX Designer
Having been engaged in the internet design industry for over 10 years, currently working at Xiaomi International Internet Business Design Center, I have also held positions at Sogou and Belle. I have experienced the iterative evolution of Web 2.0 - mobile internet - AI design paradigms, participated in the establishment of the full-chain design system for 0-1 internet products, and received multiple national GUI appearance design patents. I have shifted from focusing on the single-user experience design in China to considering the global diverse product experience design, introducing the Glocal design system and building a cultural symbiosis ecosystem.
Design Concept: Explore the essence of design, advocate the ripple effect of experience, and drive innovative product design.
Boundless Experience: The Evolution of the Glocal Design System
The workshop will systematically sort out the core concepts and differences of globalization, internationalization and localization in product design, and combine industry trends and case analysis to help designers, product managers and other relevant practitioners understand and master how to balance global consistency and local market differentiation needs. Participants will gain the systematic ability to cope with the challenges of multiculturalism and complex markets in theory, method and practice, and realize the "Boundless experience" in product design.
1. Concepts and Consensus
1.1. What is global design, international design and local design?
1.2. Explain the differences and relationships among the three
1.3. Trends and Challenges of design Industry in diverse context
2. Cultural Insights and User Research
2.1. Cultural Insights and User Research
2.2. Using cultural models to understand cultural nuance
2.3. Searching for cultural commonalities and individuality
3. Case Analysis and Methodology
3.1. Analysis of Xiaomi’s international internet product cases
3.2. How to build a design system that balances internationalization and localization
3.3. Explain modular design, extensible component libraries, cross-cultural process standards, and other methods
1、Workshop Introduction: Icebreaker Session and Workshop Background Introduction
2、Introduction: Core concept analysis, case analysis of Xiaomi's international internet products
3、Practical session: Themed group work for prototype co-creation, culture-adaptive design, and project presentations
4、Q & A Session: Free Exchange and Discussion
1、Junior/Intermediate user experience designers and visual designers
2、Overseas Internet product related practitioners
3、Practitioners interested in cross-cultural design
1、Systematically understand the design concepts of globalization, internationalization and localization, and establish a global vision and local sensitivity
2、Master the efficient Glocal design system and methodology to improve the design ability
3、Improve the ability to disassemble and solve problems when facing complex and diverse markets
