Emotional Experience in Design in the AI Era

As we fully enter the era of AI, designers' work efficiency will significantly increase, with many repetitive tasks being taken over by tools. As a result, the designer's capability model is also undergoing transformation. However, the ability to understand users' emotional experiences and deeper needs remains an area that rational algorithms struggle to grasp. In today's context, the demand for emotional value is growing stronger. Users expect empathy when interacting with products, along with deeper needs such as feeling respected and inspired—needs that still require human-centered insight from designers.

This workshop will explore how the core competencies of designers are evolving in the AI era. It will take an interdisciplinary approach, combining experience design and psychology, to analyze emotional touch points and hierarchical user needs during product interaction. It will also delve into how design can deliver emotional value, foster positive emotions, reduce negative ones, and build warm emotional connections through thoughtful design methods.

Main Topics of the Presentation:

1 The Evolving Role of Designers in the AI Era
1.1 Core Capabilities That AI Cannot Replace
1.2 Transformation of Workflow Through AI Collaboration
1.3 How to Enhance Insight and Empathy

2 Emotional Experience and Hierarchies of User Needs
2.1 Emotional Cognition Models
2.2 Hierarchical Structure of User Needs
2.3 Needs and Expectations

3 Creating Emotional Value Through Design
3.1 Identifying High-Potential Emotional Touchpoints
3.2 Defining Core Elements Within Touchpoints
3.3 Designing for Core Emotional Expression
3.4 Emotional Design and Product Conversion

4 Building Meaningful Emotional Experiences
4.1 Creating Warm Emotional Connections
4.2 Designing Meaningful Emotional Journeys

1、Icebreaker & Emotional Perception Experience
2、The Changing Capabilities of Designers in the AI Era
3、How to Build Emotional Experiences in Product Design
4、Practice and Case Analysis
5、Interactive Session: Topic Setting, Group Practice, and Outcome Sharing
6、Q&A

1、UX Designer
2、Visual Designer
3、User Researcher
4、Product Manager

1、Understand the Changing Trends of Designer Capabilities in the AI Era and Clarify Personal Growth Paths
2、Understand the Psychological Mechanisms of Emotion Generation and Hierarchy of Needs Theory
3、Learn How to Build Emotional Experiences in Product Design