Branko Lukic
Former Logitech
AI and Design Fellow
AI Visionary, former AI and Design Fellow at Logitech, founder of NONOBJECT Studio, MIT Press published author.
Branko is an AI Visionary, and an award-winning designer and innovator. Most recently Branko was AI and Design Fellow at the Swiss-American multinational Logitech where he cofounded the Creative & Design AI Lab. Prior to that he founded NONOBJECT studio, a design and innovation studio focused on positive disruption. Branko is also the author of the book Nonobject, published by MIT Press and by Tsinghua University Press in China.
Focus:
AI product vision and innovation • Human AI collaboration • Team leadership • Cross functional AI design • Model in the loop prototyping • AI Workflow research and development • AI Transformation • Taste and judgment
www.instagram.com/copyself.xyz
www.brankolukic.com
What You're Getting:
First access to a practitioner-developed methodology emerging from three years and thousands of AI x design experiments. This workshop shares frameworks currently being refined through active practice—think of it as joining a design lab, not receiving a textbook.
The Core Discovery:
While others use "vibe designing" for basic AI prompting, this workshop presents Vibe Designing as a professional methodology for preserving what makes your creative work irreplaceably yours when collaborating with AI.
1. The Visual Concept Challenge:
Humans instantly understand what machines can't compute. You grasp emotion, physics, and context in a glance—before having words for any of it. A child knows a ball will roll before they can spell "gravity." Your eyes process complex scenes with watts of energy that would require kilowatts of GPU power to analyze—and still miss the meaning.
Through extensive practice-based research, we've discovered how to preserve this pre-linguistic understanding using visual concept building blocks—encoding the instant knowing that no prompt can capture.
2. The Perfect Flaw Framework:
Three years of observation revealed a pattern: AI optimization pushes everything toward average, creating technically competent but forgettable outputs.
The Perfect Flaw framework helps you identify:
● Your "wrong" approaches that somehow work brilliantly
● The imperfections that became your signature style
● The beautiful damage from past failures that shaped your aesthetic
● The constraints you refuse to abandon that define your boundaries
This isn't abstract philosophy—it's practical methodology for recognizing which supposed weaknesses are actually your competitive advantages.
3. Vibe Boards: Beyond Prompting:
While others describe desires in text, we're developing visual concept building blocks that encode your pre-linguistic creative understanding.
Applications being refined:
● Personal: Individual creative fingerprint mapping
● Product: Brand visual DNA systems
● Project: Campaign-specific visual concepts
● Task: Contextual constraints for specific outcomes
1、Hour 1: The Instant Understanding Gap
2、Hour 2: Creative Fingerprint Excavation
3、Hour 3: Practical Application
1、Creative directors, design leaders, innovation managers
2、 R&D professionals managing creative talent in AI-enabled environments
3、Specifically for practitioners ready to pioneer rather than optimize, willing to excavate rather than polish, seeking irreplaceability rather than efficiency.
1、Creative Fingerprint Map - Your unique creative signals identified and documented
2、Personal Vibe Board - Visual concept system ready for testing
3、Practical Testing Methods - Approaches to measure your creative preservation
4、Signal Preservation Techniques - Methods to maintain identity through AI
5、Community Access - Join practitioners refining these approaches together