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Zhang Yong
Baidu
Senior Manager
Senior Internet Design Expert with extensive experience across diverse domains including game art, brand identity, and operational design. Proficient in hand-drawn illustration and systematic brand building, creating designs that combine emotional expression with product influence.
Led multiple nationally influential S-tier projects (e.g., Asian Games, pandemic prevention and control, Spring Festival initiatives), infusing Baidu's brand with warmth and humanity. Efficiently supported core business operations (search, content distribution) to ensure experience quality and consistency. Oversaw the end-to-end brand construction of Baidu App and other core products, from positioning to execution, including VI systems and branded content incubation. Applied a distinct personal illustration style to popular science and trending topics, enhancing content传播力 (communication impact).
Pioneered AI design applications, spearheading the integration of AIGC into business operations, achieving 100% dynamic launch screens for main products, improving design efficiency by 30%, and establishing AI standards and efficiency systems for the team. Enhanced cross-functional collaboration with product and R&D, upgrading operational activity platforms that supported over 1,000 campaigns. Built an AI-driven automated growth material system, increasing channel efficiency and quality.
Managed a multidisciplinary design team (3D, illustration, AI, branding), establishing talent development mechanisms and specialized capability circles. Led the team to win 16 international design awards and file 23 patents, continuously strengthening brand and industry influence.
Design Philosophy: Design is strategy, style shapes perception, creativity drives conversion.
Baidu AI Design Trip: A Triad of Efficiency, Creativity, and Commerce
In an era where AI is rapidly permeating various sectors, the design industry is undergoing a profound transformation—evolving from a "tool revolution" to a "paradigm shift." This design journey will take us inside Baidu, offering a holistic perspective on how AI is reconstructing the value chain of operational design, helping enterprises and design leaders seize opportunities amidst change.
The sharing is structured around a "triad" framework:
1. Efficiency: Demonstrates how AI accelerates the entire process from creative preparation to production execution and validation optimization. Case studies will illustrate specific pathways to reducing delivery cycles, cutting costs, and multiplying productivity.
2. Creativity: Explores collaborative methods between AI and human inspiration, examining how AI can amplify creative thinking, extend stylistic range, and maintain differentiated brand expression.
3. Commerce: Analyzes how to deeply integrate design with key business metrics like ROI and conversion rates, achieving a closed-loop value chain from inspiration to transaction.
Beyond trend analysis, the session will incorporate real-world enterprise case studies to showcase best practices for implementing AI in operational design. This includes specific tool applications (e.g., Midjourney, Koling, Jimeng, Libilibi, Runway), data-driven management methods, and strategies to avoid visual homogenization.
Furthermore, it will predict the evolution path of the AI design ecosystem over the next three years, helping the audience build a future-oriented cognitive framework.
Whether you are a business manager, design leader, or creative practitioner, this sharing will provide you with actionable and replicable strategies. Using practical data and operable methods, we will prove: AI will not replace designers with strategic vision, but it will phase out teams that refuse to coexist with AI.
北京市海淀区上地十街10号百度大厦B座西门
参会者须准时到达，自行前往
1. Guided Tour: Visit Baidu Building's office spaces and the Baidu Exhibition Hall, with introductions and explanations from team representatives.
2. Hands-on Experience: Get firsthand experience with the latest updates to Baidu's AI products.
3. Application Analysis: Baidu shares new paradigms for operational design in conjunction with AI.
4. Case Study Review: Presentation of comparative data, such as reduced delivery cycles and improved conversion rates for a specific brand after introducing AI, to resonate with the industry.
5. Interactive Q&A: A live debate-style Q&A session on the topic "Can AI Replace Designers?" will be held to stimulate discussion.
1. Mid-level Interaction/Visual Designers
2. Mid-level Visual Designers
3. Industry professionals seeking to apply AIGC tools in their design work
1. Master the "Efficiency × Creativity × Commerce" triad model to evolve from a tool user to an AI-coexisting design strategist, building irreplaceable competitiveness.
2. Acquire an end-to-end AI workflow from idea generation to business validation (includes real enterprise cases + tool combinations), reducing delivery cycles by 50% or more.
3. Learn to use multimodal AI to stimulate creative potential while avoiding visual homogenization, ensuring your brand retains its unique identity amidst the AI surge.
4. Gain insights into the evolution of the AI design ecosystem and build a future-proof team capability model and collaboration paradigm.
