AI+Design Thinking - Exploring Design Opportunities with Commercial Value

With the advent of the AI era, more and more AI design tools have become our design assistants, just like we have an excellent design team around us. Therefore, the impact and significance of good design on business value becomes particularly important. Design is no longer just a game of sense of form, but the expression of internal cognition, on the other hand, this expression will also affect the success of business. So, how to seize the design opportunities of business success or failure?

In this workshop, I will take design projects such as the e-commerce platform and smart parking lot as examples to explain how to gain insight into opportunities in commercial design, help designers create unique design perspectives, and help design become a real design that can bring commercial value.

The main contents include:
1、Insight into design opportunities from "data"
1.1 Difference and combination of user data and business data
1.2 In the case of installment e-commerce, how to gain insight into the differences from user data
1.3 How to turn differences into design opportunities
1.4 Real case analysis

2、Insight into design opportunities from "human nature"
2.1 What characteristics of human nature are related to design
2.2 Design opportunity points that the user cannot express will be unconsciously revealed from the behavior
2.3 Methods of insight into user behavior
2.4 Practical case analysis of wechat Payment smart parking lot

3、Create a unique design perspective for designers
3.1 Designers' unique design perspective is the core design competitiveness in the AI era
3.2 Can Design solve all problems?
3.3 What is the essence of design? How to better use AI for design?

4、What changes will the design cooperation model in the AI era bring to designers
4.1 The design cooperation model in the AI era will undergo subversive changes
4.2 What are the design capabilities and models in the AI era
4.3 How should we become designers in the AI era

1、Workshop Introduction: Self Introduction and Content Overview
2、Concept: AI era, design can seize business opportunities point to become particularly important
3、Case sharing: Taking phased e-commerce, smart parking and other design projects as examples, this paper explains how to gain insight into opportunity points in commercial design and summarizes it as a methodology for sustainable verification
4、Practical interaction: Provide an example and group discussion on insights into key design opportunities
5、Open Q&A: Free communication in the Q&A section

1、3-5 years interaction designer, experience designer
2、Product Manager, design manager
3、Internet entrepreneurs, people interested in the field of AI

1、Learn and apply creative thinking in design
2、Understand how design generates business value
3、Participate in the discussion of new design patterns in the AI era